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Anna Hensel

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

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A domino effect: How USPS delays may hurt e-commerce startups

August 14, 2020
Retailers

How Kroger’s marketplace can help grow its marketing business

August 13, 2020
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Everything you need to know about the state of the American mall

August 12, 2020
New DTC toolkit

Why CPG startup Public Goods is selling its products in CVS without a membership

August 11, 2020
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Disruption, served one thread at a time: The weird world of DTC thoughtleader Twitter (1/23)

August 07, 2020
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‘There’s this incredible uncertainty’: Sellers frustrated by Amazon’s fulfillment service failing to keep up

August 06, 2020
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Retailers

‘There are too many unknowns’: How landlords are giving retailers more lease options

August 05, 2020
Retailers

Le Tote’s bold bet buying Lord & Taylor comes up bust

August 04, 2020
Store of the Future

‘Too many negatives at the moment’: Hudson Yards has few good options to fill Neiman Marcus’ now-vacant storefront

July 29, 2020
Retailers

Why Simon Property and Authentic Brands Group’s are bidding on Brooks Brothers

July 28, 2020
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As headwinds emerge, DTC brands bet on early growth to carry them through the rest of the year

July 27, 2020
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‘Hero is an overused word’: Despite public hand-waves, essential retail workers still face a daily minefield

July 24, 2020
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Retailers

How Snapchat is wooing more retail advertisers as e-commerce booms

July 23, 2020
Retailers

How Instagram is trying to make shopping more visible

July 22, 2020
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Why it will be hard for BigCommerce to dethrone Shopify as the DTC platform of choice

July 17, 2020
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Top Story
How Stanley 1913 is adapting its marketing for the AI search era, without losing a ‘human touch’
AI Strategies
How Stanley 1913 is adapting its marketing for the AI search era, without losing a ‘human touch’

Adapting to AI search is a muscle memory problem, not a hacking problem — at least that's how Stanley 1913 sees it. The brand is trying to increase how often it is mentioned by AI search engines, without resorting to hacks and easy wins.

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