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Anna Hensel

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

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DTC brands are rethinking their ‘never-go-on-sale’ rule

September 11, 2020
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Why Lululemon is betting on pop-up shops during the holidays

September 10, 2020
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‘Test of consumer demand’: A muted back-to-school advertising season casts a shadow on the rest of the year

September 09, 2020
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After record sales, DTC startups are focusing on retention

September 04, 2020
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What Care/of got right leading up to its acquisition by Bayer

September 02, 2020
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Why retailers are seeing app downloads surge

September 01, 2020
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DTC startups turn to partnerships to drum up excitement during a volatile summer

August 31, 2020
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What a Walmart-Microsoft bid for TikTok could mean for e-commerce

August 28, 2020
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Retailers are racing to turn stores into fulfillment hubs

August 27, 2020
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Despite threat of ban, DTC brands are still bullish on TikTok

August 26, 2020
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Why Adore Me is trying to source its own influencers

August 25, 2020
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How retailers are preparing for an earlier holiday shopping season

August 24, 2020
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By being too customer-obsessed, DTC startups are failing their retail employees

August 21, 2020
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Walmart’s focus shifts to retention as e-commerce sales grow 97%

August 18, 2020
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How turning malls into fulfillment centers could reshape towns

August 18, 2020
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Top Story
How Stanley 1913 is adapting its marketing for the AI search era, without losing a ‘human touch’
AI Strategies
How Stanley 1913 is adapting its marketing for the AI search era, without losing a ‘human touch’

Adapting to AI search is a muscle memory problem, not a hacking problem — at least that's how Stanley 1913 sees it. The brand is trying to increase how often it is mentioned by AI search engines, without resorting to hacks and easy wins.

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