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Plans about Amazon's new brick and mortar grocery stores have leaked. While the company has been tiptoeing into the space for a while, this development presents a new phase in Amazon's quest for retail dominance.
Food52 just sold a majority stake to The Chernin Group. According to the company, what propelled the deal was the commerce strategy it put in place. Now, with the cash infusion, the home and kitchen site plans to invest even more into both online and physical retail.
As a traditional brick-and-mortar retailer, Lowe's doesn't solely rely on digital marketing channels to raise brand awareness -- it's also looking to drive them more of its existing customers into stores, or get them to buy products in other categories. Lowe's has zeroed in on YouTube in particular as an important channel in driving customer traffic to its website, and that its customers see YouTube as a "resource for product inspiration and knowledge."
Rent The Runway is in the midst of a logistical nightmare. But it's been responding to the crisis in a way that may not hinder its longterm brand image.
Seventy-three percent of shoppers now use multiple channels to research and shop before making a purchase. And 90 percent expect consistent interactions across all of those channels.
Party City’s annual October Halloween pop ups have been scaled back by about 90% this year. It also plans to hired 20% fewer seasonal workers. The party supply chain's decision, which counts on the holiday's sales for 20% of its annual revenue, could signal a similar fate for other seasonal pop-ups this year.
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