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Digiday Media

The Future of Brand Marketing

The Future of Brand Marketing

Solo Stove ignites the age-old brand versus performance marketing debate

March 15, 2024

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The Future of Brand Marketing

Why Halara is aiming for engagement after viral TikTok-driven sales

March 14, 2024

The Future of Brand Marketing

How brands are measuring Super Bowl ad success

March 13, 2024

The Future of Brand Marketing

The rise of proximity marketing: How brands use guerrilla tactics to get in on big pop culture moments

March 12, 2024

The Future of Brand Marketing

Brands are rethinking their out-of-home advertising strategies to focus less on awareness and more on conversion

March 11, 2024

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Digital Marketing Redux

‘A long-game move’: Why Coach is entering Roblox to win over younger shoppers

Luxury brand Coach made its first moves in the gaming world as it works to appeal to younger, digital-focused shoppers.

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