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Brands Briefing
Member Exclusive
Brands Briefing: Are hotels the new brand showrooms?
September 22, 2026
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Brands are partnering with health clubs and hotels to create awareness
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Brands Briefing: Customer-service phone lines are getting a second look thanks to AI fatigue
September 15, 2026
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Brands Briefing: Instagram DMs are proving to be a gold mine for product development
September 08, 2026
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Why seasonal success depends on early media allocation
September 01, 2026
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Brands Briefing: Fjällräven is going beyond Kånken backpacks as it builds stores in North America
September 01, 2026
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Brands Briefing: To grow sales on Amazon, brands are turning to TikTok Shop
August 25, 2026
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Brands Briefing: Ugg’s latest creators aren’t conventional fashion influencers. They’re art students
August 18, 2026
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Brands Briefing: More brands are on the hunt for a head of TikTok Shop as they try to define a social commerce strategy
August 11, 2026
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Brands Briefing: Why apparel IPOs are creeping back up
August 04, 2026
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Brands Briefing: Behind True Religion’s path to $1B, from TikTok Shop to TJ Maxx
July 28, 2026
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Brands Briefing: Why employee-generated content is a priority for brands like Starbucks and Mephisto
July 21, 2026
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Brands Briefing: 80-year-old Minnetonka banks on clogs and creators to woo new customers
July 14, 2026
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Brands Briefing: Anthropologie’s tabletop games play
June 16, 2026
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Brands Briefing: Nike looks to build a football universe ahead of the World Cup
June 09, 2026
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Brands Briefing: Stanley 1913’s next era focuses on storage, international growth and sports
June 02, 2026
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Brands Briefing: Harry’s turns to a drop model for its body wash to acquire new customers
May 19, 2026
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Top Story
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Marketers bemoan the culture of ‘good enough — go,’ as standards fall amid the AI bubble
‘Drowning in measurement,’ marketers mull priorities in an internet where ‘two audiences’ exist.
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