Brands Briefing: Shoulder bags and TikTok Shop are powering Vera Bradley’s latest turnaround
October 27, 2026
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Digiday Media
The biggest electronics retailer in the U.S. ushered in a new era this week. On Nov. 1, Jason Bonfig — a 27-year Best Buy veteran who most recently served as the company’s chief customer, product and fulfillment officer — became the CEO. He succeeds Corie Barry.
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