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In-depth analysis, interviews and news about innovative marketing approaches from the authority on the reinvention of the retail industry.
Page 36 of results
Member Exclusive
How companies like QVC are reintroducing themselves to customers
August 21, 2024
Member Exclusive
Why Olipop taps key cultural moments for its marketing strategy
August 20, 2024
Q&A
How Zappos is using ‘fun and a little weirdness’ to show people how it fits into everyday moments
August 15, 2024
CPG Playbook
How brands like BelliWelli and Olipop stand out in a sea of gut health products
August 14, 2024
Digital Marketing Redux
‘One of the first places I go’: Gen Z is finding brands via Pinterest
August 14, 2024
New Economic Realities
‘I don’t see a quick end to it’: Fast-food chains compete to woo customers with cheap meal deals
August 14, 2024
Digital Marketing Redux
Why tote bags are having a moment
August 13, 2024
Member Exclusive
CMO Strategies: Inside Reddit, Pinterest and Snapchat’s efforts to court marketers
August 13, 2024
Digital Marketing Redux
3 ways that influencer marketing has changed in 2024
August 13, 2024
Store of the Future
‘You want to spend money in there’: Buc-ee’s is reinventing the gas station in Texas and beyond
August 12, 2024
Digital Marketing Redux
Studs is taking TikTok-viral foods like the ‘Crookie’ as inspiration for partnerships
August 09, 2024
Digital Marketing Redux
Poppi outspent Gatorade & Dr. Pepper on advertising
August 08, 2024
Store of the Future
How eyewear brand Revo is reinventing itself
August 08, 2024
New Economic Realities
How apparel brands like Carter’s are looking to win over budget-conscious parents
August 07, 2024
Digital Marketing Redux
United Airlines is sunsetting the print component of its magazine Hemispheres
August 06, 2024
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Creator Playbooks
Exclusive: Beauty service Ipsy is becoming a marketing solutions company, too
Ipsy is now offering marketing services as it looks to onboard new brands and court more customers.
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