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In-depth analysis, interviews and news about innovative marketing approaches from the authority on the reinvention of the retail industry.

DTC health care startup Ro is using digital billboards to advertise its new products

February 26, 2020 ■ 4 min read

More Stories

The retail brands getting political in 2020

February 24, 2020 ■ 5 min read

Beyond subway ads: How startup brands are investing in out of home

February 18, 2020 ■ 3 min read

Why small retailers are spending more on YouTube

February 06, 2020 ■ 5 min read

How TikTok is helping retailers attract younger customers

January 23, 2020 ■ 3 min read

‘New cultural schadenfreude’: Peloton’s ad crisis highlights problems emblematic of a new class of companies

December 06, 2019 ■ 5 min read

Member Exclusive

From email giveaways to co-branded products, how brands create partnership marketing strategies

November 13, 2019 ■ 5 min read

Member Exclusive

Modern Retail Research Report: The rise of retail media

November 12, 2019 ■ 8 min read

Despite attribution challenges, DTC brands love direct mail

November 04, 2019 ■ 4 min read

Member Exclusive

Partnerships now make up nearly 20% of weighted blanket brand Gravity’s revenue

November 01, 2019 ■ 4 min read

DTC companies are building corporate gifting programs to acquire customers more quickly

October 29, 2019 ■ 5 min read

Inside one spice retailer’s anti-Trump, pro-impeachment Facebook ad strategy

October 11, 2019 ■ 5 min read

Member Exclusive

Snapchat is evolving its ad platform to encourage DTC brands to spend more

October 09, 2019 ■ 4 min read

How Lowe’s is using YouTube

October 04, 2019 ■ 4 min read

Member Exclusive

‘I want there to be conflict’: How DTCs manage tension between their performance and brand marketing teams

October 01, 2019 ■ 6 min read

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