DTC Briefing: Why BlendJet launched its own marketplace

Last year, portable blender startup BlendJet added a marketplace section to its website. Today, the marketplace is a “multi-million dollar” a year business – which is still a drop in the bucket, given that BlendJet is a nine-figure business. But BlendJet’s strategy is one that’s increasingly being adopted by direct-to-consumer startups as customer acquisition costs rise.

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Sep 9, 2022

Recognizing the companies and campaigns modernizing retail in the digital age.