Startups

Why Pomp is entering the crowded online floral startups field — and trying to take on 1-800 Flowers

Direct-to-consumer floral company Pomp launched on Wednesday, joining the new guard of online-native brands trying to improve the floral industry’s convoluted supply chain, and provide simpler alternatives to industry giants like 1-800 Flowers. The perishable floral industry has struggled with supply chain since its birth. In response, new DTC challengers like Pomp, Farmgirl Flowers, and Urban Stems innovate with owned supply chains, and a smaller, more curated assortment of bouquets.

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    Virtual event: Product detail pages — the next battleground for Amazon ads

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