How 3 DTC brands use retail channels as a discovery platform

At the Modern Retail and Neighborhood Goods Future of Commerce Panel held in New York on Tuesday, three founders of DTC brands – Thousand Fell, Maude and Act+Acre – spoke about how they choose retail channels, not just for sales but also as a platform for discovery.

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    Direct-to-consumer glasses brand Warby Parker is focused on widening its suburban store footprint to grow sales. The retailer opened eight stores in the first quarter and plans to open 40 total across 2022, primarily in suburban locations. While analysts interviewed by Modern Retail praised the strategy as a smart diversification tactic for the brand, they warn about the costs of expanding too quickly in an inflationary environment.

  • MAY 16, 2022

    How pet brand Brutus Broth enlists canine influencers

    Like many brands attempting to drive sales and build a following, Brutus Broth has also partnered with online content creators, albeit the furry kind. The dog food brand has partnered with pet influencers like Haddie the Pirate Dog, Dachshunds Of NYC and Dogumentary of Jake, all of whom boast thousands of followers on Instagram, to drive sales to local stores that carry Brutus Broth and boost brand awareness.

  • MAY 12, 2022
    Kicks Crew materials featuring two models wearing sneakers

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    Armed with new funding, retailers and traffic growth, sneaker marketplace Kicks Crew aims to help more mom-and-pop sneaker retailers launch a digital presence. Sneaker marketplace Kicks Crew enables itself to list over 400,000 styles from brands like Nike and Adidas by serving as an e-commerce aggregator for smaller retailers and boutiques across the globe. Kicks Crew lists, ships and authenticates products across these retailer partners in what it calls a "business to business to consumer" model, similar to Farfetch.

  • MAY 11, 2022

    How 4 e-commerce brands are using product bundles to drive sales

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  • MAY 10, 2022

    As losses mount, Peloton lays out a new way to grow memberships

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  • MAY 10, 2022

    DTC Briefing: What Shopify’s acquisition of Deliverr means for the fulfillment space

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  • MAY 09, 2022

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  • MAY 04, 2022

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    How travel brand Béis was able to grow during a pandemic

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Modern Retail Omnichannel Forum
May 18, 2022

At the Modern Retail Virtual Forum, we’ll bring together senior retail marketers online to discuss the challenges they’re facing and the solutions they’re seeking in the era of smarter retail.