Startups

How 3 DTC brands use retail channels as a discovery platform

At the Modern Retail and Neighborhood Goods Future of Commerce Panel held in New York on Tuesday, three founders of DTC brands – Thousand Fell, Maude and Act+Acre – spoke about how they choose retail channels, not just for sales but also as a platform for discovery.

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  • MAY 16, 2022

    Warby Parker turns to suburban brick-and-mortar expansion for sales growth

    Direct-to-consumer glasses brand Warby Parker is focused on widening its suburban store footprint to grow sales. The retailer opened eight stores in the first quarter and plans to open 40 total across 2022, primarily in suburban locations. While analysts interviewed by Modern Retail praised the strategy as a smart diversification tactic for the brand, they warn about the costs of expanding too quickly in an inflationary environment.

  • MAY 16, 2022

    How pet brand Brutus Broth enlists canine influencers

    Like many brands attempting to drive sales and build a following, Brutus Broth has also partnered with online content creators, albeit the furry kind. The dog food brand has partnered with pet influencers like Haddie the Pirate Dog, Dachshunds Of NYC and Dogumentary of Jake, all of whom boast thousands of followers on Instagram, to drive sales to local stores that carry Brutus Broth and boost brand awareness.

  • MAY 12, 2022
    Kicks Crew materials featuring two models wearing sneakers

    How Kicks Crew aims to gain an edge in the sneaker space by working with retailers

    Armed with new funding, retailers and traffic growth, sneaker marketplace Kicks Crew aims to help more mom-and-pop sneaker retailers launch a digital presence. Sneaker marketplace Kicks Crew enables itself to list over 400,000 styles from brands like Nike and Adidas by serving as an e-commerce aggregator for smaller retailers and boutiques across the globe. Kicks Crew lists, ships and authenticates products across these retailer partners in what it calls a "business to business to consumer" model, similar to Farfetch.

  • MAY 11, 2022

    How 4 e-commerce brands are using product bundles to drive sales

    As inflation continues to rise, more companies are betting on bundles to drive sales. With bundles, the ultimate goal is to create bigger basket sizes, as well as to drive up repeat purchase rates in specific categories. However, some brands are also using the strategy to help reduce supply chain-related costs, such as shipping and packaging.

  • MAY 10, 2022

    As losses mount, Peloton lays out a new way to grow memberships

    At Peloton, revenue dropped 23% year-over-year to $964 million in the brand's fiscal third-quarter earnings presentation today. Losses, meanwhile, grew to $757.1 million in the quarter. To return to growth, the brand plans to focus on growing membership in its fitness app, cutting prices of products to drive sales and expanding customer acquisition cheaply by entering third-party retail.

  • MAY 10, 2022

    DTC Briefing: What Shopify’s acquisition of Deliverr means for the fulfillment space

    The direct-to-consumer startup boom has subsequently created a growing arms race in fulfillment over the past couple years, but which hit a peak last week. Last week, Shopify announced that it was acquiring Deliverr, a fulfillment startup that integrates with marketplaces like Amazon, Walmart and eBay for $2.1 billion.

  • MAY 09, 2022

    How Studs is approaching its ear piercing studio expansion

    After pausing physical expansion during the height of the pandemic, piercing studio startup Studs is plotting a rapid expansion throughout 2022. In the past few weeks, Studs opened two new shops, bringing its total to 11 locations across the country. Five of Studs’ current stores opened during the first four months of the year. As it expands its footprint, Studs is trying to strike a balance between shops in high-trafficked shopping hubs and residential neighborhoods.   

  • MAY 04, 2022

    ‘You’ve got to have a beautiful display to grab people’s attention’: How BlendJet merchandises in stores

    These days, many brands start out online, where they have control over their merchandising and displays. However, once they start selling through retail partners, they face more challenges such as competing for shelf space and high-traffic aisles. This is why blender brand BlendJet is creating its own store fixtures to cultivate a store-within-store feel.

  • MAY 03, 2022

    DTC Briefing: How the growth playbook for today’s DTC brands has changed

    It’s easier than ever to start a direct-to-consumer brand, but it’s harder to scale one. But this changing landscape has given rise to a new realization: that there’s never going to be one marketing channel, one community-building tactic, or one product development strategy that every brand can embrace to rise above the competition.

  • APR 29, 2022

    ‘I never thought we’d go into Costco so early’: Fly by Jing’s founder on taking over the grocery aisle

    For many direct-to-consumer brands, entering physical retail has become a standard growth strategy. At this week's Modern Retail DTC Summit, Fly by Jing founder Jing Gao highlighted the opportunity and challenges of selling through national retailers.

  • APR 28, 2022

    How travel brand Béis was able to grow during a pandemic

    Fast growth comes with added obstacles, as many direct-to-consumer brands have shown over the years. Growing a digitally-native brand, both online and through wholesale partnerships, requires "failing fast and moving quickly," said luggage brand Béis' president Adeela Hussain Johnson.

  • APR 27, 2022

    How Brooklinen is building out its physical retail operation

    After relying on digital sales for a couple of years, DTC brands are back to investing in physical retail. At this year's Modern Retail DTC Summit, Brooklinen's vp of retail explains how the bedding and homeware brand is going about its store expansion.

  • MAY 12, 2022
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Modern Retail Omnichannel Forum
May 18, 2022

At the Modern Retail Virtual Forum, we’ll bring together senior retail marketers online to discuss the challenges they’re facing and the solutions they’re seeking in the era of smarter retail.

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