‘No longer on hold’: Bridal brands are preparing for a wedding boom

After a year of postponed and canceled events, wedding-focused retailers are ready for a demand spike. The pandemic has led many shops to shutter or adapt by offering virtual consultations. However, industry experts note that unlike other categories, bridal dress shopping is still largely reliant on in-person appointments and made-to-order production. These factors are making the return of weddings vital for these businesses' survival.

Latest Stories

  • APR 09, 2021

    As fulfillment gets more expensive, Gap is offering loyal customers quicker shipping options

    As retailers grapple with shipping delays and massive e-commerce growth, they're looking for more ways to ease pressure on their fulfillment process. To mitigate this, Gap Inc. is planning to roll out a loyalty program feature that rewards higher-tiered customers with faster delivery times.

  • APR 09, 2021

    Retailers are launching membership programs to compete with Amazon Prime

    On Wednesday, Best Buy announced that it was testing out a new membership program, which would cost customers $199.99 per year. In exchange, they would get free shipping, unlimited service from Geek Squad, and access to exclusive deals. That makes Best Buy the latest retailer that's trying to come up with an answer to Amazon's lucrative Prime membership, by launching a membership service of their own.

  • APR 08, 2021
    west elm collective

    West Elm is launching a new influencer network

    Williams-Sonoma-owned homewares brand West Elm announced a program called the West Elm Collective. The company described it as an ambassador program that lets West Elm work with both bigger and smaller online celebrities, giving them their own storefronts to feature select items.

  • APR 08, 2021

    ‘This is a land grab’: Vivino CEO Heini Zachariassen on the growing wine e-commerce market

    The Shazam for wine had quite a big year. Vivino, an app that lets users search for wines by taking a picture of the label and read customer reviews, raised $155 million last February. The app now has over 50 million users worldwide, and says it facilitated around $250 million in sales last year. Founder and CEO Heini Zachariassen joined the Modern Retail Podcast, and spoke about this newfound growth.

  • APR 06, 2021

    After coronavirus losses, retailers are betting big on new store openings this year

    Despite the record number of closures of brick and mortar stores over the past year, some retailers are finding an expansion opportunity. Several brands -- especially in booming categories like athleisure and discount stores -- are taking advantage of real estate deals to increase their footprint. Among them are Gap Inc., Lululemon and Dick's Sporting Goods.

  • APR 05, 2021

    Walmart is beefing up its search ads to compete with Amazon

    Walmart’s addition of more ad units reflects the increasing priority that the company is placing on selling marketplace ads -- and it underscores the rise of paid search ads across all online marketplaces, which have become essential tools for brand discovery, as well as lucrative sources of extra income for those marketplaces.

  • APR 01, 2021

    How Kroger is planning for its next phase of digital growth

    Last year, grocers like Kroger reported unprecedented growth in grocery delivery and pickup, driven largely by customers who were too afraid to step inside stores while the coronavirus pandemic is still raging. Now, the company is thinking about how to keep those customers using its e-commerce services, now that they have more options. At its investor day yesterday, Kroger outlined what areas it will be investing in to increase its market share in online grocery.

  • APR 01, 2021

    ‘We never had to pivot our message’: Lands’ End’s Sarah Rasmusen on comfort coming back in style

    Sarah Rasmusen, chief customer officer at the apparel brand Lands' End said, "it could not be a better time to be in the elastic waist business." While the company's revenue slightly dipped year-over-year according to its most recent earnings, online sales grew nearly 8% and the company is bullish about its products remaining in demand. Rasmusen joined the Modern Retail Podcast and spoke about how the decades-old company has been navigating the changing tides.

  • MAR 31, 2021

    How brands are designing loyalty programs with data in mind

    As retail brands look for new ways to collect consumer information outside of social feeds, rewards programs are becoming an appealing method to do so. In recent months, several brands have launched or announced loyalty programs meant to reward repeat customers in exchange for feedback and data.

  • MAR 30, 2021

    Scouting report: Buy-side pros evaluate winners, challengers in retail media

    Right now retail media is defined by an arms race between Amazon and Walmart. However, challengers like Target and CVS are looking to compete with their own offerings.

  • MAR 30, 2021

    As it grows its marketplace, Walmart is doubling down on its fulfillment services

    Even after the introduction of Walmart Fulfillment Services last year, most Walmart sellers continued to opt for third-party fulfillment services, and those that wanted to join WFS often faced long wait times. But a sharp jump in the numbers of sellers enrolled in WFS this month reflects the increasing priority that Walmart is placing on WFS -- and as Walmart expands its marketplace, its fulfillment services are likely to balloon with it.

  • MAR 29, 2021

    How essential retailers are defending against a 2021 slowdown

    A year ago, essential retailers ruled the roost. Big-box retailers like Home Depot and Target, hardware stores, grocery stores and drug stores were some of the only places where people in the U.S. could still shop in-person, after the first wave of stay-at-home measures. As a result, they reported unprecedented sales growth through the spring. None of these retailers are expecting to match that same sales growth last year, but they are investing in different initiatives to avoid losing market share.

  • MAY 05, 2021

    Brand guide: The Amazon expert’s playbook for Prime Day 2021

Modern Retail Virtual Forum
Jul 21, 2021

At the Modern Retail Virtual Forum, we’ll bring together senior retail marketers to discuss the challenges they’re facing and the solutions they’re seeking in the era of smarter retail.

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