How Steve Madden built up its e-commerce business

More than 80% of Steve Madden's revenue still comes from wholesale. But that doesn't mean that the footwear retailer can totally ignore its e-commerce business. "If someone discovers your brand at Nordstrom, the odds are very good that they will [eventually] come to your site," said. Jeff Silverman, president of global e-commerce for Steve Madden.

Latest Stories

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    Introducing the new issue of Digiday magazine

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  • SEP 10, 2019

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  • SEP 09, 2019

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  • SEP 04, 2019

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  • SEP 04, 2019

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  • AUG 29, 2019

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  • AUG 21, 2019

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  • AUG 21, 2019

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Modern Retail Summit
Oct 28–Oct 30, 2019

Join us at the Modern Retail Summit, where retail marketers will discuss everything from the Amazon effect, new infrastructure and the shift in the direct-to-consumer world.

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