What a Walmart-Microsoft bid for TikTok could mean for e-commerce

All big-box retailers are now trying to become tech companies. That's the takeaway from the news that Walmart is teaming up with Microsoft to submit a bid to acquire TikTok. Acquiring TikTok could help Walmart grow its advertising business astronomically -- and that could be a boon for e-commerce startups looking for somewhere else to spend their money besides the Facebook-Google duopoly.

Latest Stories

  • AUG 27, 2020

    Retailers are racing to turn stores into fulfillment hubs

    As the coronavirus continues to shift more retail spending online, more retailers are looking to remodel stores to double as fulfillment centers for online orders. Best Buy said on its earnings call yesterday that it would be piloting a new ship-from-store model next month, where 250 of its stores would be remodeled as "hubs" in order to ship out more online orders. Other retailers are likely to follow suit, as demand for online shopping will only pick up as the holidays get closer.

  • AUG 25, 2020

    The new DTC playbook: Everything you need to know

    The business landscape was upended overnight when a virus wreaked havoc on the world. Now, digitally native brands are trying to figure out how to operate in this new landscape. In this report, Modern Retail details all the shifts that occurred over the last year.

  • AUG 25, 2020

    Madewell CMO Derek Yarbrough on the brand’s rewards program expansion

    While parent company J.Crew streamlines operation after filing for bankruptcy protection this summer, Madewell is further building on its loyal following with a revamped rewards program. Chief marketing officer Derek Yarbrough spoke with Modern Retail about the points-based rollout, shoppers' loyalty and bridging the gap between stores and e-commerce during Covid-19.

  • AUG 24, 2020

    Why an older coffee brand is pivoting to DTC

    For years, speciality coffee has been dominated by young, millennial-friendly brands. Now, established roasters who've relied on wholesale distribution for decades are entering the DTC coffee space. Case in point: 44-year-old coffee and tea maker America’s Best Beverage, which just launched Cloudburst Coffee, a line of DTC cold brew. CEO Hovik Azadkhanian says the company has experience and the resources to compete with the likes of Blue Bottle and La Colombe.

  • AUG 24, 2020

    How retailers are preparing for an earlier holiday shopping season

    The coronavirus has forced retailers to rethink how they approach key events this year. and the holiday season will be no exception. Kohl's CEO Michelle Gass said that the company is anticipating "early holiday demand beginning in October." Target CEO Brian Cornell also said this week that the company will be "spreading our best price holiday offers over a longer timeframe," in order to cater to customers who start holiday shopping in October. As retailers prepare for holiday shopping to begin earlier, they will have to think about how to build out their fulfillment and buying process to handle the unusual shopping patterns.

  • AUG 20, 2020

    GT Dave on the challenges of being a kombucha leader

    Back when GT Dave, founder of GT's Living Foods, single-handedly proved that there was a market for kombucha in the U.S., probiotic was hardly a buzzword. "Fortunately today, that hurdle or barrier is no longer there," Dave said on the Modern Retail Podcast. Kombucha is now big business; sales of the beverage exceeded $480 million in 2019, according to Nielsen. GT's Living Foods, which was founded in 1995, makes for a big piece of that pie. He joined the Modern Retail podcast and talked about what's ahead for the company.

  • AUG 19, 2020

    Gym closures are leading to shortages of at-home workout equipment

    Home gym supply brands have seen record demand since the coronavirus first swept the world. Now, even though a few months have passed, the situation has only intensified. Many products remain sold out and companies in high demand are still dealing with supply chain woes to try and get their fitness items into customers' hands.

  • AUG 18, 2020

    Walmart’s focus shifts to retention as e-commerce sales grow 97%

    During the pandemic, Walmart benefitted from being one of the only games in town. Now, as most non-essential retailers have been able to reopen the majority of their stores in the U.S. and delivery times have started to stabilize, the question now becomes how well Walmart is able to retain its customers throughout the rest of the year. During its second quarter earnings on Tuesday, Walmart reported that its e-commerce sales during the period grew 97% year-over-year. It will be tough to match that growth the rest of the year, but Walmart can maintain a strong growth rate if it encourages its e-commerce customers to cross-shop as much as possible.

  • AUG 18, 2020

    How turning malls into fulfillment centers could reshape towns

    As more shopping moves online, some property owners are looking for new uses for dying malls or former department stores. Last week, the Wall Street Journal reported that Amazon was in talks with Simon Property Partners to turn some former stores previously occupied by JCPenney and Sears into fulfillment centers for the e-commerce giant. But converting stores into warehouses comes with its own set of challenges.

  • AUG 18, 2020

    How the strawberry dress took over the internet

    In the space of a few months, a strawberry-patterned dress has all but taken on a life of its own online. First released in 2019, it was initially moderately successful, including being worn to the Grammys by the American model Tess Holliday in January 2020. But in the past weeks, it’s become almost omnipresent in certain corners of the internet, as a meme.

  • AUG 17, 2020

    How Baileys Irish Cream became a pandemic bright spot for Diageo

    Over an exceptionally difficult quarter, Diageo reported falling revenue in most countries outside North America, with total sales down 8.4% globally. But Baileys was one small bright spot, with 7.5% in U.K. sales and 9% growth in U.S. sales this year. This was thanks to the company glomming onto social media trends and popular online searches.

  • AUG 14, 2020

    O.N.S founder Brian Chung on why he’s opening new stores

    Young, digitally-native brands are rushing to figure out what to do with their existing real estate leases. But one brand going against the grain and expanding brick and mortar is menswear brand O.N.S. Modern Retail spoke to founder Brian Chung about why he believes its strategy will help it avoid being the typical money-losing DTC store.

  • SEP 17, 2020

    For marketers, 10 tactics are driving advertising success on Amazon

    One thing is true for nearly all conversions on Amazon: They’re captured by products on page one of the search results. And a significant share of purchases go to just the top few results.

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