Retailers

‘An arms race’: How retailers are trying to win on delivery ahead of the holidays

Fast, reliable delivery options have become table stakes for today's brick-and-mortar retailers, thanks to Amazon. Now, they're also becoming an  important part of these retailers' marketing strategies in the run up to big holiday sales days like Black Friday and Christmas. In the lead up to Black Friday, many retailers are dropping the minimum order value needed for customers to get free shipping altogether, or are giving their most loyal customers access to the fastest delivery and fulfillment options for free.

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Amazon Strategies
Jan 28–Jan 29, 2020

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