‘In the dark’: Non-essential third-party Amazon sellers try to navigate a new reality

Two weeks into the age of coronavirus and Amazon third party sellers still feel in the dark. Those considered non-essential are trying to figure out ways to stay afloat while Amazon de-prioritizes their products. Some are trying to get their products re-categorized, others investing in new fulfillment resources. Risks abound for all the options.

Latest Stories

  • MAR 19, 2020

    TikTok Royalty: Here are the stars you need to know

    Most adults have probably never heard of Loren Gray. But plenty of teens know all about the TikTok celebrity with 38.4 million followers. What exactly makes a creator like Gray soar in popularity is somewhat of a mystery, but those who “understand trends and become early adopters are more likely to gain more traction,” says Ariadna Jacob, CEO of Influences.

  • FEB 26, 2020

    The go-to retail influencers on Tik Tok right now

    Retailers’ use of TikTok is still in its early days, but many are already testing the water by partnering with existing influencers on the popular app. While many brands aren’t necessarily building out official pages on the video sharing platform, retailers like Target, Kroger and Walmart are finding value in early investment in youth-geared social network.

  • FEB 24, 2020

    ‘The modern Goodwill’: How ThredUp positioned itself as the struggling retailer’s resale partner-in-crime

    ThredUp just announced a new partnership with Gap that would let customers consign their old clothes. It shows the secondhand clothing platform staking it claim as a helpful brand partner for traditional retailers looking for a refresh.

  • FEB 10, 2020

    Pinterest pitches discoverability advantage to retailers

    “We're building the shoppable surfaces and we're improving the ML that matches inspiring images."

  • FEB 07, 2020

    See the slides: What retailers need to know about Amazon product pages

    Selling on Amazon can be tricky. The company’s sheer scale means the key to getting the most out of Amazon as a retailer is the details. That was the major takeaway at Digiday Media’s recent Amazon Strategies event.

  • FEB 06, 2020

    Why small retailers are spending more on YouTube

    Within the past year, Google has made a significant push to turn itself into more of a shopping destination. But it's also taken steps to encourage more retailers and direct-to-consumer brands to invest in YouTube. In November, YouTube announced that it was extending shopping ads to YouTube's home feed and search results, so that when a user searches for say, Puma shoes, they see an ad with a carousel of suggested products to buy.

  • FEB 04, 2020

    ‘We are getting our ass kicked’: Amazon sellers grapple with a fake review problem

    Reviews have been on Amazon for decades. But big and small brands alike are noticing more players gaming them. While Amazon claims that it's trying its best to fight the problem, it is only becoming a bigger headache as the e-commerce platform continues to grow.

  • FEB 03, 2020

    How Amazon’s review system turned into a giant problem for sellers

    Reviews have been on Amazon for decades, and so too have fake ones. But as Amazon has become a more dominant e-commerce force, the problem review fraud presents has become more clear. Here is a look at how Amazon has approached its review ecosystem, and how it's led to dark network of bad online actors.

  • FEB 03, 2020

    Retailers begin to see e-commerce gains from Pinterest

    Retailers are now gravitating toward Pinterest’s shopping-friendly features to add another source of e-commerce revenue. The platform has added more social commerce tools in an effort to pitch retailers on how being on the platform can help actual conversions. These include the ability to build custom shopping catalogs, product pins and improved retargeting.

  • JAN 31, 2020

    ‘We don’t want to look stupid’: Retailers worry about attribution, reviews on Amazon

    This week, Digiday Media hosted its very first Amazon Strategies event. There, retailers, brands, marketers and others got into the nitty gritty details of what keeps them up at night. Competition -- both from others and Amazon itself -- was a frequent topic, as were data difficulties and problems keeping a clean brand presence. Here are some of the top observations overheard at the event.

  • JAN 31, 2020

    How retailers are using Pinterest to drive e-commerce

    Pinterest wants to be “more shoppable than ever” thanks to customizable retail features like shopping catalogs and promoted pins.

  • JAN 23, 2020

    How TikTok is helping retailers attract younger customers

    Tik Tok has managed to attract large retailers in just two years. From Old Navy to Walmart to supermarket giant Krogers’ shoppable campaign, everyone from big box and smaller retailers have hopped on the Tik Tok wagon.

  • MAR 23, 2020

    A retailer’s guide to email marketing

    While many channels factor into customer experience, email has by far the most reach. In a new guide for retail marketers, learn the best practices for using email to drive revenue, increase brand awareness and boost traffic.

Amazon Strategies
Apr 20–Apr 24, 2020

A series of presentations, workshops and talks to help you navigate and survive our current crisis and the acceleration of e-commerce that has come with it.

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