Platforms

How livestream shopping marketplaces are trying to become mainstream

For years, retailers and tech companies have tried to harness live video as a means of reaching online shoppers. Now, numerous live video shopping startups have found themselves flush with cash as venture capitalists and celebs pour into the sector in search of the next big thing.

Latest Stories

  • JUL 26, 2021

    Ghost kitchen provider Reef is launching its own app

    The SoftBank-backed ghost kitchen startup Reef announced today that it's testing out its own consumer-facing app. This first version will be available in Miami, where Reef is based, and the company said -- depending on how the program develops -- it may expand it elsewhere.

  • JUL 22, 2021

    Amazon Briefing: Why Amazon’s product liability risk is growing

    While other states have had conflicting rulings over Amazon's liability risk -- a court in Texas last month said Amazon wasn’t on the hook for a battery sold by a third party, for instance -- the growing number of legal authorities who are holding Amazon accountable is a concerning sign for the company. The U.S. Consumer Products Safety Commission lawsuit is only the latest.

  • JUL 20, 2021
    tiktok recruitment

    Why retailers are trying to recruit on TikTok

    The rise of TikTok as a recruitment medium is important given that the retail industry is currently battling a hiring problem. That is pushing some major retailers to look to new, as-of-yet-untested platforms for hiring.

  • JUL 16, 2021

    Amazon’s Climate Pledge Friendly badges are off to a slow start

    Amazon's new climate badges, launched last September, have failed to make waves among sellers after their initial rollout. While they do hold promise for attracting new customers, even sellers that have received the necessary certifications are struggling to actually receive the climate badges.

  • JUL 15, 2021

    Amazon Briefing: Amazon takes a step closer to UPS

    As Amazon invests heavily in building new warehouses, leasing planes and hiring thousands of delivery workers, a new partnership with BigCommerce partnership offers a path for Amazon to monetize its new shipping capacity -- all using a carrier model not so dissimilar from a UPS or FedEx.

  • JUL 12, 2021

    Instacart’s new CEO signals a social media-like future

    Ex-Facebook exec Fidji Simo's hiring -- along with the vision she outlined in an interview with CNBC -- signals Instacart’s shift into a more social-media-like future, one that focuses both on driving habitual usage, and ramping up the company's advertising business.

  • JUL 08, 2021

    Amazon Briefing: Why Amazon is now letting sellers reply to negative reviews

    A new feature that Amazon started rolling out in June allows sellers to send messages -- scripted by the company -- to customers who leave one-, two- or three-star reviews of their products. That gives sellers the chance to respond to negative reviews is a strategic move for Amazon, as it once again battles a fresh round of scrutiny over fake reviews -- and it might let sellers keep their star ratings high without turning to paid reviews.

  • JUL 07, 2021

    ‘Simple and visual’: Food and beverage brands embrace viral recipes on TikTok

    TikTok viral recipes drive billions of views, thousands of videos and even increase product sales. To capture this interest, brands have started investing in viral recipe content, creating responses to already established trends, building out new recipes in the hope to spark engagement and subsequently scaling TikTok trends to other owned platforms and in product development.

  • JUL 06, 2021

    Grocery brands are increasingly advertising on Nextdoor

    As retail brands migrate their ad dollars toward commerce-focused sites like Amazon or Instacart, or up-and-coming social apps like TikTok, outlets like Nextdoor, are also getting a second look. Brands like Stop & Shop, Imperfect Foods and Hershey’s have all invested in Nextdoor ads over the past year, and the social platform is especially gaining interest among grocers looking to run heavily local campaigns.

  • JUL 02, 2021

    Why Amazon is investing in unplanned grocery purchases with Anycart

    Anycart, which opened its doors to customers everywhere in May after undergoing beta tests stretching back to 2019, is a marginal player for now, but it captures a new, growing consensus for how to inspire people to make more impulse purchases online: build a platform for shoppable recipes.

  • JUL 01, 2021

    Amazon Briefing: Why Amazon is investing in autonomous trucking

    Autonomous trucking might help Amazon with driver recruitment. The technology isn't just for the relatively pie-in-the-sky future of a fully driverless truck, but also for shorter-term demands, where certain parts of the trucking process can be automated in order to make the industry more attractive to drivers.

  • JUN 29, 2021

    ‘A place to express your brand’: Shopify’s Vanessa Lee on adding more customization tools for merchants

    After a record-year of sales for its merchants, Shopify is overhauling its merchant platform, dubbing it Online Store 2.0. In an interview, Vanessa Lee, Shopify’s director of product for storefronts, spoke to Modern Retail about the e-commerce company's updated storefront tools and how it hopes to give brands more room for customization.

  • JUL 16, 2021
    Sponsored

    Report: Brands that deliver exceptional customer experiences drive revenue growth

    Every interaction a customer has with a brand is an opportunity to nurture the customer-brand relationship. This report highlights tactics that top brands are using to improve the customer experience.

Modern Retail Livestream Commerce Trends
Jul 28, 2021

At Modern Retail’s Livestream Commerce Trends, we’ll explore how the growth of livestream and video shopping trends are transforming how retailers, brands and marketing teams are engaging with consumers in-stream and live across social and owned-and-operated websites.

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