Mitchell is a business journalist with experience covering retail, real estate and finance. He previously worked for Dallas Business Journal, The Dallas Morning News, San Antonio Business Journal and Cincinnati Business Courier.
Mitchell Parton
Mitchell is a business journalist with experience covering retail, real estate and finance. He previously worked for Dallas Business Journal, The Dallas Morning News, San Antonio Business Journal and Cincinnati Business Courier.
“Personalization” is about more than just marketing emails. It’s a process that can go all the way from the product design stage to in-store sales to post-sale follow-ups. That’s according to Feliz Papich, vp of digital technology, experience and insights at the footwear brand Crocs.