more articles by

Gabriela Barkho

  • APR 15, 2020

    Riding Peloton’s coattails, at-home fitness startups are seeing a spike

    This quarantine period could prove to be a winning factor in the virtual fitness category. Startups in the space, including Mirror, Tonal among others, are doubling down on the timely trend by introducing new digital products.

  • APR 14, 2020

    ‘Thinking about us more now’: Installment payment services are surging

    As more people experience financial difficulties and become in need of interest-free finances, alternative e-commerce payment methods are seeing bigger interest than ever in America.

  • APR 13, 2020

    How retail brands are rethinking their PR strategies — and budgets

    With retail budget cuts and furloughs, PR spending has naturally been put aside for many brands. This shift in organic marketing is seeing a new era when it comes to agency retainers and dedicated in-house public relations.

  • APR 10, 2020

    Retailing during a crisis: How to handle fulfillment and manage supply chains

    At Modern Retail's first Plus Talks, WellPath CEO Colin Darretta talked about how he's retooled his DTC wellness brand. He provided tips and insights about how to prepare a supply chain during a global downturn, as well as the business trends he's looking toward.

  • APR 09, 2020

    How retailers are figuring out their discount strategy

    For retailers, running heavy promotions during store shutdowns is proving to be tricky. Due to the coronavirus outbreak, large retailers like Macy’s and Nordstrom, along with chains like the Gap, are aggressively pushing seasonal sales to make room for spring merchandise.  With virtually all brick and mortar sales down, anywhere from up to 80% to 100% of expected revenue effectively disappearing for large brands, offering discounts is one of the most effective ways to stay afloat right now, said senior retail analyst at Fit Small Business Meaghan Brophy.

  • APR 08, 2020
    Q&A

    Vice Ventures founder Catharine Dockery on investing in ‘recession-proof’ businesses

    Since launching last year, seed-stage VC fund Vice has invested almost exclusively in these categories, which is currently proving to be a success. Vice-backed startups include CBD seller Plant People, which saw a rough 30% increase in mid-March without the use of marketing spend. Similarly, CBD beverage Recess also doubled its e-commerce sales over the past two weeks. Meanwhile Lucy, the nicotine harm reduction platform in Vice’s portfolio, experienced a 50% increase in sales in recent weeks. Those figures are attributed to news of young smokers’ coronavirus mortality rate being higher than non-smokers, thus driving traffic to the site.

  • APR 06, 2020

    Winc co-founder Brian Smith on wine delivery surge: ‘We’ve been betting on it for a long time’

    DTC alcohol has been slower to take off than other products, but this surge in pandemic can help it change customer habits for good. Winc president Brian Smith tells us how they're going about accelerating it.

  • APR 06, 2020

    How Shapermint pivoted its marketing strategy to focus on loungewear

    Running a new direct to consumer brand is challenging enough, but doing it during pandemic-related economic uncertainty comes with a new set of obstacles. Shapermint, the brand that sells shapewear, generated $150 million in revenue since its 2018 launch with an operation of an international, remote team. The company initially saw some drop in sales, but has pivoted content and marketing quickly to try make the most of the current situation. Modern Retail talked to co-founder and CMO Massimiliano Tirocchi about pivoting to be about "at-home" shapewear, taking advantage of cheaper ad rates, and managing employee burnout.

  • APR 03, 2020

    ‘Right now, cash is king’: Funding grinds to a halt for consumer startups

    Despite China seemingly back in action with funding, venture capitalists don't expect a quick restart for U.S. startups. “I really don't see many deals starting and completing during the quarantine."

  • APR 01, 2020

    How Hodinkee, Wardrobe and other retailers are helping out physical retail partners

    DTC brands and platforms are passing on revenue from e-commerce as losses from physical sales losses mount. Examples include luxury watch platform Hodinkee, sustainable container brand Corkcicle and clothing rental service Wardrobe, which are using their existing e-commerce backends to help the store locations they sell their products in. This month watch-focused platform Hodinkee opened up its e-commerce platform to allow physical retailers it normally promotes, but are currently shut down for business, as well as watch brands it carries.

  • MAR 31, 2020

    ‘I’m terrified’: Confessions of an Instacart worker on strike

    I’m not working today. I have bad anxiety, and have increasingly become more terrified of killing someone’s grandma. I’m not as worried about getting sick myself, so grocery shopping for me has become awful. Even before the strike, I’d been cutting back on work. Thankfully my rent is paid through April, but I’m terrified of falling behind on bills.

  • MAR 30, 2020

    Explainer: What are nano-fulfillment centers?

    Unlike multi-million square foot warehouses, micro centers are typically located in much-smaller spaces within cities, averaging about 10,000 square feet. Examples include platforms like Fabric, which builds automated micro-fulfillment centers for retail clients, with a focus on grocery chains.

  • MAR 30, 2020

    ‘We can’t assume normal will happen’: First-time founder Steph Hon on staying flexible amid crisis

    People don’t think of co-working spaces as operations for physical products, but all our fulfillment is done out of our office, where we have expensive equipment for custom label printing. Our teammate from California was feeling uncomfortable being in New York and went back home, and I wanted to support him on that. The timing also coincided with our other teammate leaving to have surgery, so now it’s just me, our full time head of engineering and a few part time employees.

  • MAR 27, 2020
    Q&A

    ‘Virtual fitness will be here to stay’: With millions stuck at home, Tonal is capitalizing

    With physical fitness facilities deemed non-essential and workout equipment selling out fast, virtual fitness startups are having a moment. Strength-training system Tonal, which launched in 2018 and retails for $2,995, is seeing a surge in sales this month. The wall-mounted weight simulation product is getting a second look from customers searching for exercise activities in confined spaces.

  • MAR 26, 2020

    Brands move resources to provide coronavirus relief

    As the medical gear and staffing shortage increases, retail’s efforts toward coronaviruses relief are expanding beyond monetary donations. Since the virus’ outbreak in the U.S., multiple brands have announced plans to quickly offer important aid to those on the front lines of the public health crisis. Companies include direct to consumer players like Allbirds, Clove and Judy, as well as corporations like Apple, Walmart and Gap, among others. Medical gear is depleting fast, which has manufacturers like Honeywell putting factory schedules into overdrive to produce N95 masks. In the meantime, those with existing reservoirs are stepping in to replenish protective equipment and other needs for the healthcare providers who need it most. 

Modern Retail Awards
Oct 2, 2020

Recognizing the companies and campaigns modernizing retail in the digital age.

Submit Now