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Gabriela Barkho

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

CPG Playbook

Beverage brands update Dry January marketing based on changing consumer habits

January 12, 2026
Podcasts

Modern Retail Podcast: What’s in and out in wellness for 2026

January 10, 2026
Store of the Future

Starbucks is kicking off 2026 with more brand partnerships

January 09, 2026
CPG Playbook

Will protein fatigue hit in 2026?

January 06, 2026
New Economic Realities

The Modern Retail Podcast’s 2026 predictions

January 03, 2026
Store of the Future

CEO Jiayu Lin on how PopSockets deepened its relationships with Best Buy, Target and Walmart in 2025

December 23, 2025
CPG Playbook

Why Rae Wellness relaunched after a 2-year hiatus

December 22, 2025
CPG Playbook

How the MAHA movement influenced the food and beverage industry in 2025

December 18, 2025
Member Exclusive

Brands Briefing: Why 2025 was the year of the gummy supplement

December 16, 2025
CPG Playbook

PepsiCo to slash prices, cut 20% of SKUs as CPG giants look for new growth levers

December 11, 2025
People Who Shaped Retail

How Mandy Fields steered E.l.f. Beauty through tariffs and a high-stakes Rhode acquisition in 2025 

December 10, 2025
New DTC toolkit

How Scentbird is building its IP licensing program, from John Wick to Strawberry Shortcake

December 09, 2025
Store of the Future

Brands bet on ’12 days of deals’ and other limited-time drops to drum up excitement between Cyber Monday and Christmas

December 08, 2025
CPG Playbook

Modern Retail Podcast: How startups get on the shelves of Whole Foods

December 06, 2025
podcast money
Digital Marketing Redux

As big brands flood the podcast ad space, startups are refining strategies to stand out

December 05, 2025
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Top Story
Hangover-prevention supplements are the hottest new wellness trend
CPG Playbook
Hangover-prevention supplements are the hottest new wellness trend

Hangover-prevention products can now be found in places like big-box stores and fine-dining restaurants as more businesses look to cater to young drinkers who also care about wellness.

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