Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Digital Marketing Redux

Starbucks takes a cue from local cafes as it quietly tests a new rewards pilot, ‘Coffee Loop’

October 17, 2025

New DTC toolkit

Dagne Dover plots nontraditional wholesale expansion through college bookstores and registries

October 17, 2025

Member Exclusive

Brands Briefing: The wellness wars heat up among retail chains

October 14, 2025

New DTC toolkit

Bobby Parrish’s supplement brand FlavCity launches at Target

October 07, 2025

Digital Marketing Redux

Brands like Bubble and Panera Bread are tapping Y2K-era celebrities for new campaigns

October 02, 2025

CPG Playbook

Why beverage brand Brēz is raising money through an SPV

September 30, 2025

New DTC toolkit

What the NikeSkims launch says about the state of women’s activewear

September 29, 2025

Global Retail

Quince customers mistakenly hit with tariff bills

September 25, 2025

Member Exclusive

Brands Briefing: Brands and agencies sharpen their influencer and affiliate strategies for Q4

September 23, 2025

Store of the Future

Over 80,000 attend launch pop-up of teen skin-care brand Sincerely Yours

September 11, 2025

The Marketplace Boom

How TikTok-viral gum Underbrush fights knockoffs

September 10, 2025

Digital Marketing Redux

As more awareness comes to the menopause care category, brands are evolving their messaging

September 08, 2025

New Economic Realities

How SNAP benefits cuts will impact cash-strapped grocery shoppers

September 04, 2025

Member Exclusive

Brands Briefing: The return of raunchy marketing

September 02, 2025

New DTC toolkit

How supplements brand Feel Goods raised a $4.7 million round in a challenging VC landscape

August 28, 2025

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Gabriela Barkho

Gabriela Barkho

Starbucks takes a cue from local cafes as it quietly tests a new rewards pilot, ‘Coffee Loop’

Dagne Dover plots nontraditional wholesale expansion through college bookstores and registries

Brands Briefing: The wellness wars heat up among retail chains

Bobby Parrish’s supplement brand FlavCity launches at Target

Brands like Bubble and Panera Bread are tapping Y2K-era celebrities for new campaigns

Why beverage brand Brēz is raising money through an SPV

What the NikeSkims launch says about the state of women’s activewear

Quince customers mistakenly hit with tariff bills

Brands Briefing: Brands and agencies sharpen their influencer and affiliate strategies for Q4

Over 80,000 attend launch pop-up of teen skin-care brand Sincerely Yours

How TikTok-viral gum Underbrush fights knockoffs

As more awareness comes to the menopause care category, brands are evolving their messaging

How SNAP benefits cuts will impact cash-strapped grocery shoppers

Brands Briefing: The return of raunchy marketing

How supplements brand Feel Goods raised a $4.7 million round in a challenging VC landscape

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Digiday Media

Gabriela Barkho

Gabriela Barkho

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