Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Digital Marketing Redux

More brands are testing package inserts as a cheaper customer acquisition tactic

March 04, 2025

Store of the Future

Modern Retail Rundown: Target partners with Champion and Warby Parker, Starbucks overhauls menu & Americans are doom spending

March 01, 2025

Earnings

Sweetgreen is betting on fries and Michelin-starred chefs to keep customers coming back

February 27, 2025

CPG Playbook

How Joy Mangano, inventor of the Miracle Mop, is growing non-toxic cleaning brand CleanBoss

February 26, 2025

Member Exclusive

DTC Briefing: How skin-care brand Geologie used AI to redesign and package its acne treatment line

February 25, 2025

New Economic Realities

Modern Retail Rundown: Nike teams up with Skims, Celsius acquires Alani Nu, & Crocs preps for tariffs

February 22, 2025

CPG Playbook

Vita Coco launches its own vending machine activation after Poppi’s Super Bowl stunt

February 20, 2025

Digital Marketing Redux

With a slew of ‘White Lotus’ collabs, every brand is now looking for their ‘Barbie’ or ‘Wicked’ moment

February 17, 2025

CPG Playbook

Modern Retail Rundown: Olipop now valued at $1.85B, Poppi’s Super Bowl marketing backlash & January retail layoffs

February 15, 2025

Global Retail

As Dr. Bronner’s drops its B Corp status, brands weigh the pros and cons of the certification

February 14, 2025

Digital Marketing Redux

Why brands are promoting self-care for Valentine’s Day

February 13, 2025

Member Exclusive

DTC Briefing: How protein bar brand Aloha re-entered Target 7 years after being dropped

February 11, 2025

New Economic Realities

Modern Retail Rundown: Waffle House’s egg surcharge, Chipotle downplays avocado concerns & Gap launches vintage drops series

February 08, 2025

Store of the Future

Sur La Table is betting more on exclusive partnerships to stand out in cookware

February 07, 2025

The Marketplace Boom

‘The fastest growing business we’ve ever launched’: Faire adds retargeting capabilities to its ad business

February 06, 2025

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Gabriela Barkho

Gabriela Barkho

More brands are testing package inserts as a cheaper customer acquisition tactic

Modern Retail Rundown: Target partners with Champion and Warby Parker, Starbucks overhauls menu & Americans are doom spending

Sweetgreen is betting on fries and Michelin-starred chefs to keep customers coming back

How Joy Mangano, inventor of the Miracle Mop, is growing non-toxic cleaning brand CleanBoss

DTC Briefing: How skin-care brand Geologie used AI to redesign and package its acne treatment line

Modern Retail Rundown: Nike teams up with Skims, Celsius acquires Alani Nu, & Crocs preps for tariffs

Vita Coco launches its own vending machine activation after Poppi’s Super Bowl stunt

With a slew of ‘White Lotus’ collabs, every brand is now looking for their ‘Barbie’ or ‘Wicked’ moment

Modern Retail Rundown: Olipop now valued at $1.85B, Poppi’s Super Bowl marketing backlash & January retail layoffs

As Dr. Bronner’s drops its B Corp status, brands weigh the pros and cons of the certification

Why brands are promoting self-care for Valentine’s Day

DTC Briefing: How protein bar brand Aloha re-entered Target 7 years after being dropped

Modern Retail Rundown: Waffle House’s egg surcharge, Chipotle downplays avocado concerns & Gap launches vintage drops series

Sur La Table is betting more on exclusive partnerships to stand out in cookware

‘The fastest growing business we’ve ever launched’: Faire adds retargeting capabilities to its ad business

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Gabriela Barkho

Gabriela Barkho

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