Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Supply Chain Shakeup

Vertically-integrated US brands leverage in-house manufacturing amid tariff uncertainty

May 02, 2025

Supply Chain Shakeup

Why one brand is dropping its prices while tariffs are pushing costs up across retail

April 30, 2025

Member Exclusive

Brands Briefing: Startups grapple with whether to move up sales or postpone them amid tariff uncertainty

April 29, 2025

New Economic Realities

‘A moment of pause’: M&A is in limbo thanks to tariff uncertainty

April 24, 2025

CPG Playbook

Food brands turn to promotions to drive sales of candy, snacks and other non-essentials as shoppers tighten their wallets

April 22, 2025

The Marketplace Boom

Resale platforms are gearing up for a surge in demand from tariff-weary shoppers

April 16, 2025

Member Exclusive

Brands Briefing: Tariffs are putting pressure on marketing budgets

April 15, 2025

Member Exclusive

How Chomps is building out its full-funnel marketing mix

April 09, 2025

Member Exclusive

How C4 is positioning itself as ‘an athlete’s drink’ to stand out in the crowded energy drink market

April 07, 2025

Supply Chain Shakeup

As tariffs take effect, more brands weigh the value of tapping U.S. manufacturers

April 04, 2025

Store of the Future

Cannabis beverage brands are making inroads with liquor chains like Total Wine

April 02, 2025

New DTC toolkit

How luxury towel brand Weezie is using its basics line to acquire customers amid a tough economic environment

March 31, 2025

CPG Playbook

How Liquid Death is tackling the soda wars

March 28, 2025

CPG Playbook

The meat aisle is getting a makeover

March 25, 2025

Supply Chain Shakeup

From Starbucks to indie brands, soaring bean prices are squeezing the coffee industry

March 25, 2025

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Gabriela Barkho

Gabriela Barkho

Vertically-integrated US brands leverage in-house manufacturing amid tariff uncertainty

Why one brand is dropping its prices while tariffs are pushing costs up across retail

Brands Briefing: Startups grapple with whether to move up sales or postpone them amid tariff uncertainty

‘A moment of pause’: M&A is in limbo thanks to tariff uncertainty

Food brands turn to promotions to drive sales of candy, snacks and other non-essentials as shoppers tighten their wallets

Resale platforms are gearing up for a surge in demand from tariff-weary shoppers

Brands Briefing: Tariffs are putting pressure on marketing budgets

How Chomps is building out its full-funnel marketing mix

How C4 is positioning itself as ‘an athlete’s drink’ to stand out in the crowded energy drink market

As tariffs take effect, more brands weigh the value of tapping U.S. manufacturers

Cannabis beverage brands are making inroads with liquor chains like Total Wine

How luxury towel brand Weezie is using its basics line to acquire customers amid a tough economic environment

How Liquid Death is tackling the soda wars

The meat aisle is getting a makeover

From Starbucks to indie brands, soaring bean prices are squeezing the coffee industry

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Digiday Media

Gabriela Barkho

Gabriela Barkho

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