Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Member Exclusive

Brands Briefing: Why 2025 was the year of the gummy supplement

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People Who Shaped Retail

How Mandy Fields steered E.l.f. Beauty through tariffs and a high-stakes Rhode acquisition in 2025

December 10, 2025

New DTC toolkit

How Scentbird is building its IP licensing program, from John Wick to Strawberry Shortcake

December 09, 2025

Store of the Future

Brands bet on ’12 days of deals’ and other limited-time drops to drum up excitement between Cyber Monday and Christmas

December 08, 2025

CPG Playbook

Modern Retail Podcast: How startups get on the shelves of Whole Foods

December 06, 2025

Digital Marketing Redux

As big brands flood the podcast ad space, startups are refining strategies to stand out

December 05, 2025

Store of the Future

Modern Retail Podcast: The trends that will dominate Black Friday and Cyber Monday, from AI search to experiential pop-ups

November 29, 2025

Member Exclusive

Brands Briefing: Fragrance brands bet on ‘street scent’ pop-ups to capture holiday buzz

November 25, 2025

Store of the Future

‘Regulate us like alcohol, don’t ban us’: Proposed hemp THC ban threatens to shut down countless brands

November 24, 2025

Digital Marketing Redux

BravoCon positions itself as a shoppable moment with more brand sponsorships than ever

November 19, 2025

CPG Playbook

Shoppers still can’t get enough of Advent calendars, and brands are racing to keep up with demand

November 13, 2025

CPG Playbook

Plant People secures investment from private equity firm Manna Tree

November 12, 2025

New Economic Realities

Brands team up on gift sets to widen their reach this holiday season

November 10, 2025

New Economic Realities

Modern Retail Podcast: How ButcherBox uses a loyalty program to drive more meat sales

November 08, 2025

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Gabriela Barkho

Gabriela Barkho

Brands Briefing: Why 2025 was the year of the gummy supplement

PepsiCo to slash prices, cut 20% of SKUs as CPG giants look for new growth levers

How Mandy Fields steered E.l.f. Beauty through tariffs and a high-stakes Rhode acquisition in 2025

How Scentbird is building its IP licensing program, from John Wick to Strawberry Shortcake

Brands bet on ’12 days of deals’ and other limited-time drops to drum up excitement between Cyber Monday and Christmas

Modern Retail Podcast: How startups get on the shelves of Whole Foods

As big brands flood the podcast ad space, startups are refining strategies to stand out

Modern Retail Podcast: The trends that will dominate Black Friday and Cyber Monday, from AI search to experiential pop-ups

Brands Briefing: Fragrance brands bet on ‘street scent’ pop-ups to capture holiday buzz

‘Regulate us like alcohol, don’t ban us’: Proposed hemp THC ban threatens to shut down countless brands

BravoCon positions itself as a shoppable moment with more brand sponsorships than ever

Shoppers still can’t get enough of Advent calendars, and brands are racing to keep up with demand

Plant People secures investment from private equity firm Manna Tree

Brands team up on gift sets to widen their reach this holiday season

Modern Retail Podcast: How ButcherBox uses a loyalty program to drive more meat sales

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Gabriela Barkho

Gabriela Barkho

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