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Modern Retail
Gabriela Barkho

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Marketing

How Haven’s Kitchen is using QR codes to get more people visiting its website

April 20, 2022
Retailers

Rental and resale services hope to benefit from inflation concerns

April 18, 2022
Marketing

How Poshmark is bringing back in-person marketing

April 14, 2022
The header image shows an illustration of a computer that has multiple shopping-related windows open.
Member Exclusive

How 3 DTC brands are upgrading their approaches to retention

April 13, 2022
New DTC toolkit

‘This is a serious investment’: More DTC brands are bringing on celebrity co-founders

April 12, 2022
Retailers

‘Coming up short after every sale’: Etsy sellers prepare to strike over increased fees

April 11, 2022
New DTC toolkit

Why Frances Valentine is using its existing suppliers to expand into homewares

April 07, 2022
New DTC toolkit

How DTC home cleaning startups are mapping out their 2022 growth plans

April 06, 2022
Retailers

‘Losing money at the end of every night’: Confessions of an Uber Eats delivery worker on the cost of inflation

April 04, 2022
New DTC toolkit

Ugly Drinks seems to have quietly shuttered operations, underscoring challenges in the beverage space

April 01, 2022
Earnings

Lululemon’s expansion into sneakers and men’s athleticwear is driving growth

March 30, 2022
New DTC toolkit

How TalkShopLive is courting DTC brands to use its livestream platform

March 30, 2022
Hard hat on top of blueprints
The Chain Game

The hottest job in retail: Supply chain specialist

March 29, 2022
Marketing

How online instrument retailer Sweetwater built out its creator affiliate program

March 25, 2022
New DTC toolkit

How The Sill is using digital features to drive store sales

March 25, 2022
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Top Story
Best Buy, Lowe’s chief marketing officers explain why they launched new influencer programs
Digital Marketing Redux
Best Buy, Lowe’s chief marketing officers explain why they launched new influencer programs

In 2025, influencer marketing is nothing new. Nevertheless, some major big-box retailers just launched creator programs in response to changes over the past few years in how people interact with social content and creators.

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