Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Marketing

How online instrument retailer Sweetwater built out its creator affiliate program

March 25, 2022

New DTC toolkit

How The Sill is using digital features to drive store sales

March 25, 2022

Retailers

How Revival Rugs uses visual AI to curate thousands of styles

March 24, 2022

The Chain Game

The shortage of paper, glass and raw materials has upended manufacturing

March 21, 2022

Retailers

‘Not your grandma’s tomato drink’: How V8 is rebranding to fit changing tastes

March 18, 2022

Store of the Future

Macy’s is updating its shopping experience by turning employees into personal stylists

March 17, 2022

New DTC toolkit

Why hydration brand Waterdrop is using mall kiosks to expand internationally

March 16, 2022

New DTC toolkit

Inside Lenovo’s newfound focus on DTC growth

March 15, 2022

Member Exclusive

Unpacked: Why zero-party data became the brand and retailer marketer buzzword du jour

March 14, 2022

Retailers

Lululemon and Allbirds are betting on running shoes to drive growth

March 11, 2022

Retailers

How Harry Rosen used chatbots to help its 11-person customer service team

March 10, 2022

Member Exclusive

Inside Asics’ strategy to collect more zero-party customer data

March 07, 2022

Global Retail

How retailers are responding to the Ukraine crisis

March 07, 2022

Member Exclusive

How Curie is incorporating QVC tactics into its TikTok strategy

March 03, 2022

Earnings

How HelloFresh’s 2021 growth reflects a maturing meal kit industry

March 02, 2022

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Gabriela Barkho

Gabriela Barkho

How online instrument retailer Sweetwater built out its creator affiliate program

How The Sill is using digital features to drive store sales

How Revival Rugs uses visual AI to curate thousands of styles

The shortage of paper, glass and raw materials has upended manufacturing

‘Not your grandma’s tomato drink’: How V8 is rebranding to fit changing tastes

Macy’s is updating its shopping experience by turning employees into personal stylists

Why hydration brand Waterdrop is using mall kiosks to expand internationally

Inside Lenovo’s newfound focus on DTC growth

Unpacked: Why zero-party data became the brand and retailer marketer buzzword du jour

Lululemon and Allbirds are betting on running shoes to drive growth

How Harry Rosen used chatbots to help its 11-person customer service team

Inside Asics’ strategy to collect more zero-party customer data

How retailers are responding to the Ukraine crisis

How Curie is incorporating QVC tactics into its TikTok strategy

How HelloFresh’s 2021 growth reflects a maturing meal kit industry

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Digiday Media

Gabriela Barkho

Gabriela Barkho

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