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Gabriela Barkho

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

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Some creators don’t see immediate value in Instagram’s controversial ‘Shop the Look’ AI test
The Marketplace Boom
Some creators don’t see immediate value in Instagram’s controversial ‘Shop the Look’ AI test

Instagram's controversial Shop the Look rollout didn't ask for creators' consent, nor did it tag products they've endorsed. What did they learn from it?

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