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Anna Hensel

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

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Retailers

Target’s new private label tries to cash in on the crafting boom

March 17, 2021
Modern Retail DTC Briefing
New DTC toolkit

DTC Briefing: How startups are preparing for a summer of almost-normalcy

March 16, 2021
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Retailers

How Adidas is planning for DTC to make up 50% of its revenue by 2025

March 15, 2021
The header image shows an illustration of a computer that has multiple shopping-related windows open.
Unpacked

Unpacked: Why dropshipping is getting a second look

March 12, 2021
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Retailers

Retailers are bracing for port delays to continue for months

March 11, 2021
Modern Retail DTC Briefing
Member Exclusive

DTC Briefing: The new rules of wholesale

March 09, 2021
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Earnings

Kohl’s is trying to make its stores a destination again once the pandemic subsides

March 02, 2021
Modern Retail DTC Briefing
Member Exclusive

DTC Briefing: How the pandemic has changed the e-commerce startup playbook

March 02, 2021
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Marketing

How Google has quietly streamlined its shopping ad formats

March 01, 2021
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Member Exclusive

How Hulu fits into DTC brands’ TV advertising strategies

March 01, 2021
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Earnings

How Best Buy is preparing for post-pandemic shopping trends

February 25, 2021
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Earnings

Macy’s faces an uphill battle pitching itself as a digital-first department store

February 23, 2021
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Member Exclusive

DTC Briefing: How brands use quizzes as a customer service and data collection tool

February 23, 2021
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Retailers

How crafting supplies retailer Joann reinvented itself for the e-commerce age

February 22, 2021
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Member Exclusive

Unpacked: Everything retailers need to know about headless commerce

February 19, 2021
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Top Story
How Stanley 1913 is adapting its marketing for the AI search era, without losing a ‘human touch’
AI Strategies
How Stanley 1913 is adapting its marketing for the AI search era, without losing a ‘human touch’

Adapting to AI search is a muscle memory problem, not a hacking problem — at least that's how Stanley 1913 sees it. The brand is trying to increase how often it is mentioned by AI search engines, without resorting to hacks and easy wins.

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