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Anna Hensel

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

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Target’s new private label tries to cash in on the crafting boom

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Modern Retail DTC Briefing
New DTC toolkit

DTC Briefing: How startups are preparing for a summer of almost-normalcy

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Retailers

How Adidas is planning for DTC to make up 50% of its revenue by 2025

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Unpacked: Why dropshipping is getting a second look

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Member Exclusive

DTC Briefing: The new rules of wholesale

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Earnings

Kohl’s is trying to make its stores a destination again once the pandemic subsides

March 02, 2021
Modern Retail DTC Briefing
Member Exclusive

DTC Briefing: How the pandemic has changed the e-commerce startup playbook

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Marketing

How Google has quietly streamlined its shopping ad formats

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How Hulu fits into DTC brands’ TV advertising strategies

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How Best Buy is preparing for post-pandemic shopping trends

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Macy’s faces an uphill battle pitching itself as a digital-first department store

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DTC Briefing: How brands use quizzes as a customer service and data collection tool

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Top Story
How Urban Outfitters is marketing home decor to Gen Z
Q&A
How Urban Outfitters is marketing home decor to Gen Z

Urban Outfitters is honing in on the home space as it continues to court Gen Z, its chief merchandising officer, Marybeth Cahill, told Modern Retail.

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