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Anna Hensel

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

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Member Exclusive

DTC Briefing: With new brand Marlow, Brooklinen updates its product expansion strategy

October 26, 2021
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Retailers

‘Modern outdoors’: How Teva approaches product collaborations

October 20, 2021
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Member Exclusive

DTC Briefing: After a year-plus of disruptions, the e-commerce startup playbook has changed

October 19, 2021
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Member Exclusive

How Ember mugs struck wholesale deals with Starbucks and Apple

October 15, 2021
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Member Exclusive

‘Was Facebook giving themselves extra credit?’ Overheard at the Modern Retail Summit

October 14, 2021
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Member Exclusive

DTC Briefing: Solo Stove makes an opportunistic pivot after a year of explosive growth

October 12, 2021
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Member Exclusive

DTC Briefing: Startups are accelerating plans for new store openings

October 05, 2021
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Member Exclusive

DTC Briefing: Startups are rethinking their holiday marketing playbooks this year

September 28, 2021
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Member Exclusive

DTC Briefing: How OpenStore aims to build a Shopify-focused holding company

September 21, 2021
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Member Exclusive

Inside olive oil startup Brightland’s product expansion strategy

September 16, 2021
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Member Exclusive

DTC Briefing: Shopify is taking a heavier hand in startup investing

September 14, 2021
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Retailers

As retailers hope for big holiday seasons, hiring remains a challenge

September 10, 2021
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Member Exclusive

DTC Briefing: Brands are trying to set expectations ahead of holiday inventory challenges

September 07, 2021
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Member Exclusive

DTC Briefing: Warby Parker’s direct listing highlights the profit challenges DTC brands face

August 31, 2021
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Member Exclusive

DTC Briefing: What’s fueling consumer disillusionment with digitally-native brands

August 24, 2021
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Top Story
How Stanley 1913 is adapting its marketing for the AI search era, without losing a ‘human touch’
AI Strategies
How Stanley 1913 is adapting its marketing for the AI search era, without losing a ‘human touch’

Adapting to AI search is a muscle memory problem, not a hacking problem — at least that's how Stanley 1913 sees it. The brand is trying to increase how often it is mentioned by AI search engines, without resorting to hacks and easy wins.

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