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Anna Hensel

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Model in a white sweater and gray pants sits in a tan lounge chair showing off black Atoms sneakers.
Member Exclusive

DTC Briefing: How Atoms managed to get profitable after a ‘painful’ fourth quarter

June 27, 2023
Illustration with a pan, a jar and underwear with tags spelling out D-T-C.
Member Exclusive

DTC Briefing: How startup executives are experimenting with generative AI, ‘the topic of the moment’

June 20, 2023
Assortment of hot pink, lime green and bright blue handbags and backpacks on a blue background, surrounded by leaves
Member Exclusive

DTC Briefing: Startups look to drum up summer excitement with drops, events and sales as shoppers get selective

June 13, 2023
Q&A

‘They don’t actually care about queer people’: Confessions of a Target worker on the company’s decision to remove some Pride items

June 12, 2023
Illustration with a pan, a jar and underwear with tags spelling out D-T-C.
Member Exclusive

DTC Briefing: Uncertainty remains a constant in the new DTC landscape

May 30, 2023
A Bath & Body Works store split into two sections; a Bath & Body Works section and a White Barn section, with displays featuring candles, soaps and other scented goods.
New Economic Realities

Bath & Body Works is expanding into new categories like laundry and hair care

May 26, 2023
New DTC toolkit

ButcherBox launches in BJ’s Wholesale Club

May 25, 2023
Illustration with a pan, a jar and underwear with tags spelling out D-T-C.
Member Exclusive

DTC Briefing: Startups are gearing up for Meta to prioritize traffic to Facebook and Instagram Shops

May 23, 2023
New DTC toolkit

After its first store hit $1M-plus in sales, Little Words Project is growing its retail fleet

May 18, 2023
Member Exclusive

How brands like Studs and M.M.LaFleur use store events to reach different types of customers

May 17, 2023
Unpacked

How composable became the hottest buzzword in commerce

May 15, 2023
Q&A

How golf giant TaylorMade is building out its DTC business

May 08, 2023
Member Exclusive

DTC Briefing: As it nears 10 years in business, Monica + Andy is prioritizing profitability and wholesale expansion

May 02, 2023
Illustration with a pan, a jar and underwear with tags spelling out D-T-C.
Member Exclusive

DTC Briefing: How strategic acquirers have changed their views on digitally-native startups

April 25, 2023
Away-branded storefront with luggage on display
New DTC toolkit

Away to open its first new retail store since 2021

April 25, 2023
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From UGC to R&D: POV Beauty’s Ani Hadjinian on leveraging community for every product launch
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From UGC to R&D: POV Beauty’s Ani Hadjinian on leveraging community for every product launch

POV Beauty CEO Ani Hadjinian breaks down how creator intuition, community feedback and social commerce are reshaping beauty’s growth playbook.

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