Before everyone put up their out-of-office responders, Modern Retail polled a group of executives to talk about what's on their wish lists for 2026. We asked them one simple question: If you could wave a magic wand and change one thing about the retail industry in 2026, what would it be?

Tariffs

Brands Briefing: Bifurcation defined the year for brands in 2025

December 23, 2025

It was the year of bifurcation, with endless headlines talking about how the economy has now become K-shaped. Here's what it meant for brands.

Modern Retail Podcast: A look back at 2025, from tariffs to Target to Labubus

December 20, 2025

On this week's Modern Retail Podcast, the editorial team looks back at the trends that defined retail in 2025, from private label domination to everything AI.

Other news to know

  • Brands’ AI strategies
  • This year, Guitar Center launched a chatbot to help customers find the right products and an employee training tool that simulates customer interactions.
  • Kroger has launched a weekly AI-generated insights report for brand executives, analysts or category managers to analyze their performance.
  • In partnership with OpenAI, Target has launched a new Target app within ChatGPT, allowing shoppers to ask for ideas, build multi-item baskets, shop for fresh food and check out using their Target account.
  • John Furner’s tenure as the next CEO of Walmart will at least initially be defined by how the company evolves from testing and experimenting with AI to implementing it throughout the company.
Top Stories Dec 25

Wolverine Worldwide CEO talks growth in 2026, AI and getting ‘better at telling stories’

December 24, 2025

The CEO of Wolverine Worldwide, owner of brands like Saucony and Merrell, believes the company has been generally very good at developing products. But, he said, "I think we have to get better at telling stories."

Brands Briefing: Bifurcation defined the year for brands in 2025

December 23, 2025

It was the year of bifurcation, with endless headlines talking about how the economy has now become K-shaped. Here's what it meant for brands.

CEO Jiayu Lin on how PopSockets deepened its relationships with Best Buy, Target and Walmart in 2025

December 23, 2025

PopSockets CEO Jiayu Lin explains how the phone accessory brand is trying to adapt its offerings and reach new customers through unique partnerships with Target, Walmart and Best Buy.

The Athlete’s Foot launches US e-commerce site in quest to build a more unified brand

December 23, 2025

The Athlete's Foot, a 54-year-old specialty footwear retailer, is launching a U.S. e-commerce site after discontinuing it roughly six years ago.

Tariffs

The year of Thriftmas: Why secondhand gifts could finally go mainstream this holiday season

December 16, 2025

Secondhand gifts are shedding their stigma this holiday season as shoppers, squeezed by tariffs and inflation, turn to thrift stores and resale platforms for thoughtful, lower-cost presents.

Cash register with a receipt with lots of dollar signs popping out of it

‘You want to play defense’: Amid economic pressure, brands usher in Black Friday by trimming deals

November 24, 2025

Turmoil from tariffs and pressure on margins are forcing some brands to play it safer this Cyber Week.

Marketplace Briefing: Some Amazon sellers skip Black Friday deals as tariffs and platform fees bite

November 20, 2025

Some Amazon sellers are reducing or skipping their Black Friday and Cyber Monday promotions as tariffs and platform fees squeeze margins.

Podcasts

Technology

Marketplace Briefing: How Amazon sellers are rethinking SEO for AI search

December 18, 2025

Amazon sellers are experimenting with new ways to optimize product listings for the AI chatbot Rufus, adding more conversational language and product details despite limited guidance from Amazon on how the tool ranks products.

Lowe’s wants to do more with AI shopping in 2026

December 16, 2025

Lowe’s 2026 digital commerce strategy includes more AI shopping tools, plus more marketplace sales and video content.

How retailers can reduce guest checkout friction ahead of holiday shopping

October 28, 2025

Cori Voorhees, Partner Marketing Manager, Adobe It’s a busy evening in early December, and a shopper is trying to squeeze in some quick gift buying after work. She finds a site with a gift on her list and adds it to her cart. Prompted to log in or create an account, she chooses guest checkout […]

Marketing

TV screen on a green and white background. A banner wraps around the TV that says "this ad brought to you by AI"

The Modern Retail Dictionary, 2025 edition: The real meaning behind the industry’s most overused buzzwords

December 22, 2025

In the seventh edition of our Modern Retail Dictionary, we look back at the most overused buzzwords that drove retail conversations in 2025, from tariffs to value to AI everything.

Media giant Essence launches a marketplace for Black women-led brands

December 19, 2025

As tariffs and DEI rollbacks squeeze Black female founders, Essence launched WeLoveUs.shop as an alternative marketplace to help brands diversify sales and reach consumers.

Starbucks hires first-of-its-kind role heading up fashion and beauty collabs

December 17, 2025

Starbucks has hired a senior marketing manager of fashion and beauty, a first-of-its-kind dedicated role as the company seeks to reestablish its role in culture.

Operations

2025 was rough for Target. It could also be the year when its turnaround began

December 22, 2025

Some may call this Target’s terrible, horrible, no good, very bad year. Others, sitting in Minneapolis, hope this year was when the retailer started to get back on track.

Why Rae Wellness relaunched after a 2-year hiatus

December 22, 2025

Nearly two years after hitting pause on sales, Minneapolis-based Rae Wellness is back with a slew of products and a renewed strategy of sustainable growth.

How connected data gives retailers an edge in an unpredictable holiday season

October 30, 2025

Tony D’Onorio, president, Sensormatic Solutions With consumers’ economic anxieties high and the holiday season right around the corner, retailers are looking for ways to preserve the cheer (and their own bottom lines) this winter. Closing in on the all-important holiday rush, leaders are hard at work refining and finalizing their holiday plans — and for good […]