Ahead of this year’s holiday shopping season, Walmart’s sales team has begun directly approaching brand clients offering on-site brand lift studies. Three agency execs told Digiday they’ve had multiple clients approached, but declined to name which clients.
Tariff refunds are great news for the corporate balance sheets of big-box retailers, and less so for consumers tightly squeezing their wallets.
Tariff refunds continue to bolster the balance sheets of big retailers while consumers remain constrained by higher fuel prices and other macroeconomic factors.
As more brick-and-mortar retailers launch their own third-party marketplaces, brands have more paths than ever before to reach new customers but also new systems to master. Brands and agencies sound off on what the key to success looks like on Walmart, Target and more.
Kohl's is emphasizing deeper discounts and delivery capabilities in its pitch to cash-strapped shoppers this holiday season.
Consumer surveys show that AI helps shoppers find gifts, but most still check reviews, compare prices and review retailers' policies before buying.
In Modern Retail+ Research’s holiday report last year, brands and retailers expressed conservative expectations for their 2025 holiday revenue. This year, however, marketers are more optimistic.
Target is betting on daily deals and a digital assistant to woo budget-conscious shoppers this holiday season.
It's expected to be a big holiday season on TikTok Shop, as this will be the first year that big names like Best Buy, Ulta Beauty and Sephora will be selling on the platform.
This year, PepsiCo is using refrigerated soups and guacamole to chase growth as consumers seek fresh, convenient foods.
A fresh round of Trump tariffs on Canadian goods were announced this week that target industries like dairy, alcohol and automobiles.
Nike says it’s in a better financial position as it awaits nearly $1 billion in refunds related to IEEPA tariffs.
Online merchants are encouraged by a new Trump administration effort to crack down on customs fraud after a surge in tariff evasion schemes rattled sellers over the past year.
NBCU is developing shoppable television across its own platforms, like Peacock, as well as third-party platforms, like LG TVs. Now, viewers can buy products from about 12 of their favorite shows, including “Top Chef” and “Below Deck.”
As DoorDash adds partners like Costco, the company is also expanding shopping features like Text DoorDash and Dasher Returns in an effort to become a one-stop marketplace.
Every retailer is being told that AI will transform the customer experience. But very few have seen an AI agent deployment up close — what is automated first, what breaks in production and what changes once agents handle live inbound and outbound calls. Join Mia D’Antonio, account director at ElevenLabs, Gillian O’Brien, retail product marketing […]
Launching October 19, Anthropologie’s holiday spotlights products ranging from travel outfits to partywear to pajamas. But Anthropologie is also pairing that broader holiday wardrobe with more home collaborations and a new DoorDash partnership, aiming to capture spending across the season’s smaller occasions.
Since last August, Ruggable has shifted about 10% of its overall spend from performance channels, like Meta, into brand channels, like influencers and connected television. The brand plans to grow that spend by another 15% to 20% next year, chief marketing and creative officer Lauren Sherman-Kaoud said.
More than a decade after launching, kids’ clothing brand Monica + Andy is embarking on its first big category expansion. Within the past month, the company has launched a line of baby-care products
According to Deloitte’s annual holiday shopping survey, 22% of respondents plan to start their holiday shopping earlier than they did last year, and 28% of shoppers’ budgets are expected to be exhausted by the end of October — the highest level reported in six years. Here’s what that could mean from a supply chain perspective
Target has recently added TikTok-favorite bedding brand Mellow Sleep and other buzzy brands to its home category to help revive sales.
Black Friday and Cyber Monday preparation begins for e-commerce brands and retailers well before those peak shopping days arrive. Besides planning marketing and promotion strategies, brands must consider how to convert shoppers and whether their e-commerce infrastructure can support demand. Agentic commerce tools, like AI-powered storefronts, help brands make the shopping journey more intuitive and […]
The grocery business has been uniquely challenging in 2026, thanks to sky-high inflation. But Albertsons’ second-quarter earnings call on Tuesday was still unusually dour.
