Brands in the beauty and fashion space are extending NIL deals beyond one-off posts with female college athletes and even working with entire athletic departments.
Purple's luxury line launch helped kick off a new store refresh as the company looks to turn around sales declines this year.
Footwear brand Kizik is launching a mobile tour and airing a new TV ad to drive home how people are using its shoes in everyday life.
Consumer surveys show that AI helps shoppers find gifts, but most still check reviews, compare prices and review retailers' policies before buying.