The Modern Retail Podcast hears from entrepreneurs in the retail space, including the buzzy world of DTC. Cale Guthrie Weissman, Modern Retail's editor, hosts.
It's been about three years since Edible dropped the "Arrangements" from its name. But it wasn't until last fall that the brand decided to take its refreshed identity to the masses with a brand marketing campaign, hoping to score new customers and higher sales after a post-pandemic lull.