Retail Revolution

How the gig economy is transforming retail

Much of retail work is seasonal and volatile. A growing number of new companies aim to tackle that uncertain labor force by partnering with brands and retailers to offer gig work. At first glance, this may look like temp work. But these new services are transforming the model by which brands and retailers find talent, as well as quietly shifting the labor makeup of the stores we visit.

Latest Stories

  • JUN 24, 2019

    Vera Bradley’s modernization plan enters next stage after Pura Vida acquisition

    After several quarters of successful growth, Vera Bradley is attempting to turn its positive earnings into long-term success with the acquisition of millennial jewelry brand Pura Vida. The transaction, finalized on Thursday, saw Vera Bradley taking 75% control over Pura Vida for $75 million, only a little more than the Pura Vida’s $68.3 million in revenue from last year. Vera Bradley’s revenue for the same period was around $416 million, in comparison.

  • JUN 19, 2019

    Forever 21’s problems indicate a bigger crunch for traditional fast-fashion retailers

    As a retailer targeting teens, Forever 21 faces stiff competition as bankruptcy has rattled the category. But Forever 21's specialty -- fast, disposable fashion released on a seemingly never-ending cadence -- has helped to protect it. Middle-of-the-road retail has been susceptible to being squeezed out as customers skew to the high and low ends of fashion's totem pole.

  • JUN 17, 2019

    How digitally native brands are upending the American mall

    Amid store closure closures left and right by mass brands from Gap to Victoria’s Secret, malls are being forced to figure it out or face their fate. The former has translated to offering leases customized to emerging brands’ needs (ample perks included), bringing in businesses that deviate far from retail, and giving potential visitors a trip-worthy experience by getting thoughtful about the amenities and ambiance provided.

  • JUN 17, 2019

    Walgreens is revamping its private-label category to drive purchases

    Over the past three years, Walgreens has been culling the number of products it has been carrying under its private label brands, placing a greater emphasis on categories like health and beauty care, while at the same time creating new brands around certain categories to help them stand out more.

  • JUN 14, 2019

    Foot Locker CMO Jed Berger: ‘The wider industry is looking for brands to evolve’

    In the past, Foot Locker had to figure out how to market products from companies like Adidas and Nike after it had already been created. Now, CMO Jed Berger and Foot Locker are working more closely with vendors to develop product exclusively for their stores, using customer data and insight from Berger’s marketing team that its vendor partners don’t have access to.

  • JUN 12, 2019

    Why retailers and coworking spaces continue to comingle

    Showfields, the experiential rotating retail space in New York City, opened on Tuesday its fourth floor, which had been under construction since the store’s opening in March. Rather than dedicate the fourth floor to more retail space, Showfields designed it to be a coworking space.

  • JUN 10, 2019

    ‘A center of gravity’: Retailers are adding data analytics teams to loyalty programs

    Loyalty program members are often a retailer’s most valuable customers. So to get the most value out of these customers, retailers are analyzing their purchase behaviors, including how responsive they are to certain email promotions and other marketing messages.

  • JUN 06, 2019

    CVS is adding more in-store health services

    At its investor day yesterday, CVS Health announced that it plans to open more HealthHubs -- which are redesigned drugstores that include more health services and products -- in Houston, Atlanta, Philadelphia, Southern New Jersey and Tampa this year. By the end of 2021, CVS Health expects to have 1,500 HealthHubs.

  • JUN 06, 2019

    Ikea is transitioning its print catalog to Pinterest

    While startups brands shift their marketing spend to physical catalogs to break out of crowded digital platforms, Ikea is taking its print catalog to Pinterest. With a shoppable catalog built into Pinterest boards, Ikea hopes to drive both awareness and conversions.

  • JUN 03, 2019

    J.Crew and Gap’s shining stars hit speed bumps

    J.Crew and Gap are looking to spin off Madewell and Old Navy respectively, in an attempt to generate some short-term cash infusion and help their parent companies regain a sense of focus. But both of their recent earnings reports show that, even though these soon to be independent companies have been reporting solid growth for the past couple of years, they still have a tough road ahead.

  • MAY 30, 2019

    How Walmart is building out its tech team to take on Amazon

    As Walmart's sought to build out a technology operation to compete with Amazon, it's changed the way it thinks about the role of its tech executives. The company has gone from thinking of its e-commerce and tech teams as entirely separate divisions to giving its top tech leaders more responsibility over multiple parts of the company.

  • MAY 28, 2019

    How Home Depot and Lowe’s are modernizing their B2B businesses

    Lowe's and Home Depot are taking two different approaches as they seek to grow the small but lucrative B2B sides of their businesses, which are focused on selling to contractors. 

  • JUL 17, 2019
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    Moving from transactional to conversational: The newest trend in customer support

    People are accustomed to instant replies through messaging apps, email and social media. In today’s omnichannel world, any effective customer service strategy must account for the sprawling variety of support channels that are now available to their consumers.

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