Retail Revolution

How Gap’s new loyalty program ties together its multiple brands

Last September, Gap Inc. relaunched its loyalty program in order to encourage people to shop and redeem rewards across all four of its brands -- Banana Republic, Old Navy, Athleta and the namesake Gap brand. Now roughly ten months into the program, Gap is making a greater push to get more people to sign up, by making it easier to redeem points and adding more perks.

Latest Stories

  • JUL 20, 2021

    Why retailers are trying to recruit on TikTok

    The rise of TikTok as a recruitment medium is important given that the retail industry is currently battling a hiring problem. That is pushing some major retailers to look to new, as-of-yet-untested platforms for hiring.

  • JUL 19, 2021

    Refurbished electronics marketplaces are having a moment

    In the past, refurbished technology was typically associated with second-rate or used, unwanted inventory. But thanks to the secondhand boom, consumers are increasingly considering professionally refurbished electronics over new ones. As a result, some online marketplaces are boosts in sales.

  • JUL 14, 2021

    In-store shelf labels are getting an e-commerce makeover

    Retailers like Walmart and Amazon are increasingly displaying customer reviews from their e-commerce site, on their shelf labels in-store. These new shelf labels are not only deepening the connection between e-commerce and physical retail, but they are also heightening the stakes for brands around customer reviews and search placement.

  • JUL 14, 2021

    Why Nordstrom purchased a stake in fast fashion retailer Asos

    Nordstrom announced it's purchasing a minority stake in British fashion group Asos, the owner of brands Topshop, Topman, Miss Selfridge and HIIT. The deal is the latest attempt by the department store to diversify its apparel assortment and attract younger shoppers.

  • JUL 07, 2021

    ‘Simple and visual’: Food and beverage brands embrace viral recipes on TikTok

    TikTok viral recipes drive billions of views, thousands of videos and even increase product sales. To capture this interest, brands have started investing in viral recipe content, creating responses to already established trends, building out new recipes in the hope to spark engagement and subsequently scaling TikTok trends to other owned platforms and in product development.

  • JUN 30, 2021

    Sales of travel-size goods are slowly rebounding in 2021

    Last year, sales of a few specific items -- like hand sanitizer -- largely kept the travel-size goods market industry afloat. Because of lingering concerns about supply chains, shuttered gift shops and potentially downstream impacts from the collapse of business travel, the recovery of travel-size goods might happen more gradually compared to other travel-adjacent industries.  

  • JUN 28, 2021

    How Apple’s post-pandemic retail strategy is shaping up

    Despite a record-breaking year helped by online sales, Apple is moving forward with opening more stores this year. The tech giant confirmed that after a nearly a year of relying on e-commerce, it's ready to resume building more physical locations and expand its global footprint.

  • JUN 28, 2021

    Why resale is the next gold rush for brands like Rent the Runway and Stitch Fix

    Many fashion retailers see resale as a way to grow business, diversify income streams and capitalize on their existing inventory. But despite consumer appetite for used clothing, even established resale platforms haven’t yet figured out the profitability puzzle.  

  • JUN 25, 2021

    Gyms are making a comeback with the return of in-person fitness

    Just months ago, physical gyms were predicted to be a thing of the past. But as coronavirus cases drop, in-person workouts are making a comeback. As such, fitness chains are rushing to create a hybrid gym model, with some owners doubling down on opening new locations while also keeping some virtual classes.

  • JUN 24, 2021

    ‘The immediate winner’: After a Victoria’s Secret split, Bath & Body Works begins to forge its own path

    As L Brands prepares to spin off Victoria's Secret into its own company, its other brand, Bath & Body Works, is also starting to prepare for life as a separate company. Analysts say that Bath & Body Works' investment in off-mall storefronts, decreased promotions and pivot to home fragrances have been critical to its success -- investments that will continue as Bath & Body Works becomes its own company. 

  • JUN 23, 2021

    Why the visual search revival poses a dilemma for retailers

    Visual search is witnessing a resurgence in interest that retailers may find difficult to ignore. On the one hand, social media and web giants are pushing visual search to the forefront of their platforms. Meanwhile, many retailers are opting to incorporate the feature directly into their existing apps, either individually or with the help of specialist tech startups.

  • JUN 22, 2021

    After a year on ice, the in-store cafe is coming back

    The pandemic ushered in shorter shopping trips, mainly due to pickup and delivery options becoming more popular. With customers rushing in and out of stores, the adjacent spaces like cafes, restaurants and bars have taken a hit. Now, retailers with this type of space are betting on its value to drive traffic.

  • JUL 16, 2021

    Report: Brands that deliver exceptional customer experiences drive revenue growth

    Every interaction a customer has with a brand is an opportunity to nurture the customer-brand relationship. This report highlights tactics that top brands are using to improve the customer experience.

Modern Retail Livestream Commerce Trends
Jul 28, 2021

At Modern Retail’s Livestream Commerce Trends, we’ll explore how the growth of livestream and video shopping trends are transforming how retailers, brands and marketing teams are engaging with consumers in-stream and live across social and owned-and-operated websites.