Women’s lifestyle title Marie Claire is getting into the sampling business with the launch of Beauty Drawer. The first 5,000 members to sign up will receive samples of anti-aging cream from the launch partner, beauty brand StriVectin. With retail on lockdown "Working in skincare, samples are the number-one way to get people into a product."
Blue Apron recorded its first profitable quarter since going public three years ago. However, the meal kit service's luck is likely to end here, as mounting struggle to retain customers and the costs of attracting new ones continue. For its third quarter outlook, the company plans to ramp up marketing dollars again, in hopes of attracting new customers, and that likely will come at the cost of current profits.
On the latest episode of our Modern Retail Talk series, we spoke with Forrester's Sucharita Kodali about what she's observing in this brand new climate. The pandemic, she said, "set the retail industry back about five years." The good news, however, is that "there should be a fairly decent rebound."
A natural wine importer had vowed to draft an ethical contract to which all business partners will sign. Companies have long claimed to be ethical, but are now being asked more fervently to practice what they preach. A looming question underneath it all is how much of this talk about transparency and ethical business practices is used to shield from future scandals or as marketing jargon.
Piggy banks aren't especially in vogue, but the idea behind them sticks. By saving up a little over the long haul, you can pool quite a bit of money — enough, in Reel's experience, to pay for a luxury handbag, furniture or some electronics. The personal finance app lets customers save up for specific items. CEO and co-founder Daniela Corrente joined this week's episode of the Modern Retail Podcast.
Aldi is trying to strike gold in the United States. With customers more prepared to differentiate on price by a looming recession, it’s now perfectly positioned for widespread expansion. For its competitors, meanwhile, Aldi’s ascendance could mean a race to the bottom when it comes to prices -- as well as more private label products crowding out named brand stalwarts.
Less than two years into the opening of Hudson Yards, one of the most expensive real estate projects in the country, the development's shopping center is losing its anchor tenant. Last week, Neiman Marcus, which filed for bankruptcy in May, announced that it would be closing its Hudson Yards store, among other locations. As Hudson Yards considers a new type of tenant to take over the space, which spans three floors, each type of tenant comes with its own set of drawbacks.
Last week, Simon Property Group and Authentic Brands Group submitted a $305 million for 200-year-old bankrupt apparel retailer Brooks Brothers, through a joint LLC the two had set up called Sparc. The deal is still subject to court approval, as well as if higher bids come in. But no matter how the deal pans out, it gives some important insight into what mall owners like Simon are looking for in acquisition targets, as an unprecedented number of struggling retailers are likely to be up for sale this year.
With the US.. still very much in the clutches of the pandemic, it’s hard to imagine what a return to normal could look like, let alone an entirely new normal. But retailers in China and Hong Kong, which have both been in some stage of reopening for a matter of months, have managed to tease out some kind of normalcy -- using a variety of new, old and updated tricks. All the while, they’re likely leading the way for the rest of the world.
Despite a newfound appreciation for them in advertising campaigns, essential retail workers say their jobs have become more stressful as the pandemic has dragged on, and short-term pay bonuses and words of thanks have provided little comfort.
A teenager's petition created a public outcry about Trader Joe's private label branding. The company, as a result, has renewed its pledge to discontinue its practices. While the grocer has said it would do this for years, now may be the time it's actually forced to change.
Closed spaces, mingling strangers and loud music to shout over -- bars seem purpose-built for spreading the coronavirus. According to Bacardi CMO John Burke, that means people will be doing their drinking, and less of it, at home. "This summer there'll be a lot more drinking out of home because people feel much more comfortable social distancing at home," Burke said on the Modern Retail Podcast. "We predicted that trend back in early April, and we've switched to producing quite a lot of our brands into ready-to-drink packaging."
Customers hate call-to-cancel policies. They’re fiddly, time-consuming and inconvenient. And for people who may be Deaf or hard of hearing -- approximately 15% of the population -- they pose still more challenges. Meanwhile, some of these practices walk an extremely tenuous legal line.
Stores aren’t dead, but they aren’t exactly alive either. As stores across the U.S. are currently in phased reopenings, many retailers are still in disputes or negotiations over rent payments during Covid-19 closures and are discussing ways to rethink payments for a future with dramatically lowered foot traffic. While some have been able to negotiate with landlords and receive discounts on rent, others are facing landlords playing hardball, who are citing their own mortgage payments.
Since the start of the pandemic, unions have helped bolster safety protocols for retail workers, given them support to push back on decisions that put them at risk, and allowed them more influence over decisions that impact them directly. But for many retail employees, it's still a long road ahead until they get contract and fairer work conditions.
At the Modern Retail Virtual Forum, we’ll bring together senior retail marketers online to discuss the challenges they’re facing and the solutions they’re seeking in the era of smarter retail.Buy Passes