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The year is coming to a close -- and what a whirlwind 12 months it has been. Even amid a global pandemic and volatile industry shifts, operators and executives alike still loved to fall back on buzzwords and jargon. Marketers are still using the word "experiential," for example, even though it holds a vastly different meaning compared to one year ago. Meanwhile, executives just love to mention how we're all adjusting to "the new normal" to explain any missteps. Here's Modern Retail's non-exhaustive list of words and phrases often said -- and their actual meanings.
Brick-and-mortar retailers have been trying to prepare for the upcoming holidays -- as have digital brands. But no one quite knows what to expect. Modern Retail spoke with five people whose livelihoods depend on holiday retail sales. We asked them how they’re preparing and what they're fearing most. From digital marketers to Shipt app delivery workers, all are entering into a new world and fear they don’t have the adequate safeguards.
Stores are slowly reopening, but they are about to look very different. Fewer people will be inside and the technology will be used to perform easy tasks. We took a look at all of the facets required to rebuild the retail experience. While some of it may look similar to before, a lot of thought is taking place. Come on in and take a look.
Heard a retail buzzword and weren't quite sure what it meant? We've got you covered. Here's our list of industry words and phrases that need to be redefined.
Increasingly, when consumers stumble across a pair of a pants or a two-sided cereal bowl that catch their eye on Instagram or TikTok, they’ll have to go to a Linktree or a Linkin.bio page to buy it -- and that has turned those startups into a new kind of storefront for the social media era. According to Linktree, e-commerce-related traffic has been consistently doubling month over month.
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