At the Modern Retail and Neighborhood Goods Future of Commerce Panel held in New York on Tuesday, three founders of DTC brands – Thousand Fell, Maude and Act+Acre – spoke about how they choose retail channels, not just for sales but also as a platform for discovery.
127-year-old Italian coffee company Lavazza debuted a ready-to-drink cold brew line in late April, which it is positioning as a play for Gen Z. “For Gen Z, RTD has been a major entryway into coffee,” said Camille Vareille, the head of marketing for Lavazza in the U.S. “Many younger drinkers start out with cold and sweet coffees before moving into variants like espresso.”
Baby and kidswear retailer Carter’s is using its newest brand – Little Planet – to test new material and more eco-friendly packaging that caters to more eco-conscious parents. Little Planet launched in mid-2021 and is currently in more than 90 Carter’s stores, with planned expansion into 200 stores this year.
Modern Retail Omnichannel Forum
May 18, 2022
At the Modern Retail Virtual Forum, we’ll bring together senior retail marketers online to discuss the challenges they’re facing and the solutions they’re seeking in the era of smarter retail.