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Modern Retail
Melissa Daniels

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.

A model in a trench coat wears two white sapphire necklaces.
New Economic Realities

Lab-grown diamonds are being embraced as affordable luxury options

March 07, 2023  ■  6 min read
A row of products from Future Method
Global Retail

‘It makes business sense’: Why Access VC is funding sexual wellness companies

March 07, 2023  ■  5 min read
White bottles of the Laundress detergent and other cleaning products
Supply Chain Shakeup

The Laundress seeks to toss lawsuits filed over bacteria exposure

March 03, 2023  ■  3 min read
A light grey couch on a black frame in a tree-lined backyard.
New DTC toolkit

Burrow’s outdoor furniture line aims to score with suburban audiences

March 01, 2023  ■  5 min read
Logo for new program
Digital Marketing Redux

Why Victoria’s Secret is modernizing is loyalty program to reach more shoppers

February 28, 2023  ■  4 min read
A man bends over a sewing table with a pair of denim jeans.
Store of the Future

How Nudie Jeans is getting customers to repair their clothing, instead of tossing it

February 27, 2023  ■  5 min read
Six people positioned around a living room set with a TV that says "overstock.com"
New Economic Realities

Wayfair & Overstock post losses as furniture industry leans into promotions

February 24, 2023  ■  4 min read
New Economic Realities

ThredUp appears to have quietly launched an affordable apparel resale online store

February 15, 2023  ■  3 min read
New Economic Realities

Why Buy Now, Pay Later services like Splitit are focusing on physical retail

February 15, 2023  ■  4 min read
New DTC toolkit

Shopify is launching ‘one-page’ checkout and new Shop app updates

February 09, 2023  ■  5 min read
A colorful display of stationary and housewares in a well-lit retail environment.
New DTC toolkit

Pattern Brands sees its first store as a way to woo future acquisitions

February 09, 2023  ■  4 min read
amazon fulfullment
The Amazon Effect

Amazon cited for warehouse safety violations in ongoing federal probe

February 06, 2023  ■  4 min read
A pair of short fuzzy chestnut-colored boots posed outside on a rock.
Earnings

Ugg product strategy and Hoka popularity are fueling Deckers’ DTC sales

February 02, 2023  ■  4 min read
TikToker Nava Rose poses in a white lace dress and red coat.
New Economic Realities

Resale platforms like ThredUp are rebelling against fast fashion

February 02, 2023  ■  5 min read
Four bridesmaids surround a bride in a white dress smiling and laughing.
The Marketplace Boom

Why David’s Bridal is launching a new wedding planning tool

January 31, 2023  ■  5 min read
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Top Story
Zevia’s CEO on the better-for-you soda’s rebrand
CPG Playbook
Zevia’s CEO on the better-for-you soda’s rebrand

As a prominent better-for-you CPG startup from the early aughts, Zevia is undergoing a rebrand to modernize its look and marketing efforts. The zero calorie, zero sugar soda company was founded in 2007 and went public in 2021 -- now Zevia is trying to better reach health-conscious Americans.

Read More

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