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Many retailers are working to find new ways to cut down on waste and run more efficiently -- and some are betting more advanced technology will help along the way. Urban Outfitters' Nuuly, for example, is now using Google Cloud to help its sustainability tracking.
Athletic footwear company Hoka is taking to experimental platforms like connected TV in its first-ever global ad campaign, marking a big public leap for a brand that’s been busy with behind-the-scenes retail growth. The “Fly Human Fly” campaign is launching in 32 countries. But a cornerstone of the North American campaign is launching on connected TV platforms.
Online clothing reseller ThredUp is urging customers to boycott fast-fashion giant Shein’s latest pop-up shop with a text and social campaign aimed at diverting sales to its secondhand marketplace.
Away's new line is yet another sign that retailers are catering to new travel habits, which involve an increasing amount of car trips, close-to-home getaways, and outdoor adventures.
A recent U.S. Supreme Court ruling about a California labor law is being hailed as a victory for companies when it comes to potential legal action from employees. Over the years, PAGA settlements have cost some retailers millions of dollars in California. But there's still questions on how and when they could be on the hook for certain types of claims.
While reintroducing in-flight services following pandemic-era lockdowns in 2021, Delta began sourcing from multiple new brands. The airline specifically focused on working with underrepresented populations and those that take a conscious approach to their business.
The furniture and houseware industry saw record-breaking sales in early 2022. But that high could come down due to a variety of factors. In turn, retailers are shifting their focus away from work-from-home staples like desks and chairs, and toward accessories.
For Starbucks workers, added digital duties and busier shifts brought on by digital ordering come without commensurate staffing or changes to the ways shifts are covered. This was one of the reasons Starbucks workers have begun banding together.
For years, retail experts have touted live streaming as the hottest new way to acquire customers and create instant sales. However, executing video commerce isn't a one-size-fits-all strategy, as lingerie brand Adore Me has found.
Read MoreRecognizing the companies and campaigns modernizing retail in the digital age.
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