Modern Retail Marketing Summit

New Orleans, LA
Apr 7–9, 2025

It’s gotten easier for brands to reach new customers, but more difficult to build sustainable marketing playbooks. Brands – and, by extension, marketers – increasingly have to be jacks of all trades. They need to test out a host of channels at once, quickly learn how to use new distribution channels, learn the ins and outs of new retail media networks and figure out what dollar amount is right for their brand as they face pressure to spend more. And, they have to figure out how to push the envelope with brand marketing.

A brand’s job isn’t done when a customer buys from an ad. At the annual Modern Retail Summit, we will look at all of the aspects that ladder up to building not only a successful marketing operation but a brand with staying power.

Prices on passes rise after February 24. Add a reminder to your calendar.

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Announced Speakers

  • Michael Black
    CHIEF REVENUE OFFICER
    BARK
  • Samantha Fodrowski
    VP, BRAND MARKETING
    TECOVAS
  • Stacey Hartnett
    SVP, MARKETING
    CHOMPS
  • Woodie Hillyard
    CO-FOUNDER & CEO
    W BY JAKE PAUL
  • Meghan Hurley
    VP, GLOBAL MARKETING
    CLAIRE'S
  • Jeremiah Linder
    HEAD OF GLOBAL RETAIL
    ŌURA
  • Erin Potempa-Wall
    FOUNDER & GLOBAL COO
    BEACHWAVER
  • Lisa Perlmutter
    CHIEF CUSTOMER OFFICER
    HANNA ANDERSSON
  • Oshiya Savur
    CHIEF BRAND OFFICER
    MAESA
  • Nicole Williams
    VP, BRAND & PRODUCT MARKETING
    BYHEART

Agenda

Apr. 07

  • 1:30 pm CT
    Registration Opens

  • 2:00 pm CT
    Opening Remarks

    Join us as we present the state of the industry and welcome event attendees.

    Anna Hensel

    MANAGING EDITOR

    MODERN RETAIL

  • 2:15 pm CT
    How a Purpose-Driven Brand Delivers on Value

    We’re in a weird time economically. With value driving conversations across many categories as consumer wallets tighten, many brands and retailers see price as the primary way to compete. One brand is going about it a different way. This involves leaning on authentic storytelling, product differentiation and community commitments. In this session, a brand executive will speak to their brand’s approach to defining and showcasing value.

  • 2:35 pm CT
    How Direct-to-Consumer Brands Use Consumer Insights

    Direct-to-consumer brands leverage customer data to enhance retention, refine experiences, and drive growth. By synthesizing insights from feedback and trends, leaders in customer insights develop strategies that improve satisfaction and loyalty while informing the overall business model. This session will explore how DTC brands turn data into actionable plans for success.

  • 2:55 pm CT
    Sponsor Workshop

  • 3:10 pm CT
    Masterclass Marketing Tactics from a Creator-Led Brand

    Woodie Hillyard is a seasoned operator with experience scaling some of the most prominent celebrity and creator-led brands; he was previously the Chief Revenue Officer of Kris Jenner’s Safely and currently serves as the CEO and Co-Founder of W, Jake Paul’s personal care brand. In this session, you’ll hear from Woodie about how W has found success in Walmart, its track record of experimenting with guerilla brand marketing tactics and overall, how W is building a new kind of personal care brand for young men.

    Woodie Hillyard

    CO-FOUNDER & CEO

    W BY JAKE PAUL

  • 3:30 pm CT
    Sponsor Dialog

  • 3:40 pm CT
    How Claire’s Has Transformed Itself for Gen Alpha

    As a brand that’s more than 50 years old, Claire’s has had to reinvent itself for countless generations of teens and tweens. And right now, Claire’s is laser-focused on how to speak to Gen Alpha. In this session, you’ll hear from Meghan Hurley, Vice President of Global Marketing at Claire’s who will talk about how Claire’s approaches marketing to this generation, what Claire’s has learned about what this generation expects from brands, and how Clarie’s balances physical activations and digital moments for these consumers.

    Meghan Hurley

    VP, GLOBAL MARKETING

    CLAIRE'S

  • 4:00 pm CT
    Networking Break

    Connect with fellow attendees over coffee.

  • 4:15 pm CT
    Challenge Board & Sandbox Presentations

    Brands only. Join us for a breakout sessions where we will create a challenge board and have an open and candid discussion about the industry.

  • 5:15 pm CT
    VIP Welcome Reception

  • 5:30 pm CT
    8-Minute Meetings

    The 8-minute business meetings connect VIP retail executives with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 6:30 pm CT
    Cocktail Reception

    Join us for a cocktail to wrap day one of the summit. Open to all.

Apr. 08

  • 8:30 am CT
    Breakfast & Registration Re-Opens

  • 9:00 am CT
    Town Hall & Sandbox Presentations

    Brands only. Let’s elaborate on the challenge board from yesterday and dig deeper into solutions.

  • 10:00 am CT
    Networking Break

    Connect with fellow attendees.

  • 10:15 am CT
    Welcome Back

  • 10:20 am CT
    Mastering the Retail Mix: Diversifying Sales Channels to Reach New Audiences

    Brands are increasingly going omnichannel to facilitate easy shopping among existing customers — but can rethinking retail channels also attract new shoppers? This session will explore how brands can use rental and subscription services, traditional department stores and even Amazon to grow awareness and earn customers without diluting the brand.

  • 10:40 am CT
    Sponsor Workshop

  • 10:55 am CT
    Trusting the TikTok Algorithm

    Brands should make the TikTok algorithm do the work. Instead of making its content specific to its target market, brands need to trust the Tiktok algorithm to bring its content to the right audience. In this session, you’ll hear from one brand exec about how their company has turned TikTok into a brand-building and conversion tool.

  • 11:20 am CT
    Sponsor Dialog

  • 11:30 am CT
    Building a Brand of the Future

    Building a modern grocery brand has its series of challenges. Not only do food and beverage brands have to navigate the digital landscape, but also the complicated world of retail. In this session, one brand executive discusses the effective strategies the company applied to sell online while entering thousands of doors in a few short years.

  • 12:00 pm CT
    Lunch

  • 12:45 pm CT
    Afternoon Break

  • 5:30 pm CT
    8-Minute Meetings

    The 8-minute business meetings connect VIP retail executives with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 6:30 pm CT
    Cocktail Reception

    Join us for a cocktail to wrap day two of the summit. Open to all.

Apr. 09

  • 8:30 am CT
    Breakfast

  • 9:00 am CT
    Welcome Back

  • 9:05 am CT
    Accelerate Sales with Winning Omnichannel Strategies

    eCommerce marketplaces provide invaluable marketing and advertising opportunities. But not all retailer goals are the same and not all marketplaces are created equal. Join a retail executive as they break down how the right channel and ad solutions mix can help drive sales at the highest efficiency.

  • 9:25 am CT
    Sponsor Workshop

  • 9:40 am CT
    How Brands Prepare for Disruptive Growth

    Rapid growth and expansion require strategic planning and execution. By scaling operations, expanding market presence, and forging key partnerships, brands can position themselves for industry disruption. This session will explore how successful brands achieve significant milestones and sustain momentum, offering insights into strategies that drive transformative growth.

  • 10:00 am CT
    Sponsor Dialog

  • 10:10 am CT
    Putting your Customer Data in the Middle of Your Growth Strategy

    With a focus on combining online and offline information, this session will dive into brands and retailers across the industry are placing customer data at the center of their tech ecosystem. Learn what business goals are supporting this strategy plus key insights gained as brands are looking to engage customers, new and old, in a post-pandemic world.

  • 10:30 am CT
    Closing Remarks

Location

The Four Seasons Hotel New Orleans


Pass Options

Connect Pass
$3,145
  • Early Rate
    Price increases to $3,395 after Feb. 24
  • • Access to three days of key insights and honest discussion
  • Three one-on-one 8-Minute Meetings with executives of your choice
  • • Early access to book the one-to-one meetings of your choice
  • • Networking functions including meals, cocktail receptions, attendee activities and more
  • • Access to our meeting scheduler to help you find the perfect prospects
  • Brand or retail marketing execs: You may be eligible for a discounted Retailer Pass. Contact us here to find out.
Buy Now
Best Value
Premium Connect Pass
$4,795
  • Early Rate
    Price increases to $5,295 after Feb. 24
  • • Access to three days of key insights and honest discussion
  • Five one-on-one 8-Minute Meetings with executives of your choice
  • • Early access to book the one-to-one meetings of your choice
  • • Networking functions including meals, cocktail receptions, attendee activities and more
  • • Access to our meeting scheduler to help you find the perfect prospects
  • Brand or retail marketing execs: You may be eligible for a discounted Retailer Pass. Contact us here to find out.
Buy Now

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