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Modern Retail
Melissa Daniels

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.

A package sits on a doorstep while a dog can be seen barking through the window
Supply Chain Shakeup

Brands are getting creative as fuel costs raise shipping fees

May 25, 2026
Earnings

Hits and misses from Q1 earnings season

May 23, 2026
Pink phone screen with a "buy now pay later" mobile banner on a dark navy blue background.
New Economic Realities

BNPL usage surged during Q1 as middle-income shoppers increased adoption

May 21, 2026
Supply Chain Shakeup

U.S. CPG manufacturers are sitting on excess capacity, which could be a boon for brands

May 18, 2026
Store of the Future

Unpacked: What Maryland’s dynamic pricing ban says about the electronic shelf label debate

May 14, 2026
Supply Chain Shakeup

Amazon offers non-sellers more of its supply chain services

May 11, 2026
New Economic Realities

The tradeoff economy: Why stressed shoppers are still spending

May 09, 2026
New Wholesale Rules

Inside RadioShack’s audio-fueled B-to-B revival

May 07, 2026
Supply Chain Shakeup

‘A shock to the system’: Roughly $300 billion in U.S. imports changed country of origin last year

May 04, 2026
The Marketplace Boom

How TikTok Shop is winning over major brands

May 02, 2026
Digital Marketing Redux

Tractor Supply taps real customers for ads to stand out from AI-generated content 

April 30, 2026
Supply Chain Shakeup

Suri got shoppers on board with recycling toothbrush heads. Now, it is turning them into soap dishes

April 28, 2026
Member Exclusive

How Thorne drove 63% growth in DTC sales after a brand awareness push

April 22, 2026
Store of the Future

How Target plans to own the baby category as it rolls out new in-store displays

April 21, 2026
Store of the Future

The growing debate over digital price tags

April 18, 2026
< 1 2 3 4 … 38 >

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Marketplace Briefing: How a cartoon frog wizard is helping Clorox sell Pine-Sol on TikTok Shop
Member Exclusive
Marketplace Briefing: How a cartoon frog wizard is helping Clorox sell Pine-Sol on TikTok Shop

Clorox is using TikTok Shop to test products, reach Gen Z and drive sales. The universe of characters it has created for its cleaning brand, Pine-Sol offers perhaps the best example of the company's approach to TikTok Shop.

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