Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

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DTC Briefing: How skin-care brand Geologie used AI to redesign and package its acne treatment line

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With a slew of ‘White Lotus’ collabs, every brand is now looking for their ‘Barbie’ or ‘Wicked’ moment

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Why brands are promoting self-care for Valentine’s Day

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Gabriela Barkho

Gabriela Barkho

DTC Briefing: CPG brands face growing pressure to offer retailers constant newness amid rising costs

How Chobani has scaled its brand 1 year after acquiring La Colombe

At Expo West, protein-packed snacks continue to dominate

Inside Four Loko’s plan to reinvent itself for Gen Z

More brands are testing package inserts as a cheaper customer acquisition tactic

Modern Retail Rundown: Target partners with Champion and Warby Parker, Starbucks overhauls menu & Americans are doom spending

Sweetgreen is betting on fries and Michelin-starred chefs to keep customers coming back

How Joy Mangano, inventor of the Miracle Mop, is growing non-toxic cleaning brand CleanBoss

DTC Briefing: How skin-care brand Geologie used AI to redesign and package its acne treatment line

Modern Retail Rundown: Nike teams up with Skims, Celsius acquires Alani Nu, & Crocs preps for tariffs

Vita Coco launches its own vending machine activation after Poppi’s Super Bowl stunt

With a slew of ‘White Lotus’ collabs, every brand is now looking for their ‘Barbie’ or ‘Wicked’ moment

Modern Retail Rundown: Olipop now valued at $1.85B, Poppi’s Super Bowl marketing backlash & January retail layoffs

As Dr. Bronner’s drops its B Corp status, brands weigh the pros and cons of the certification

Why brands are promoting self-care for Valentine’s Day

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Gabriela Barkho

Gabriela Barkho

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