Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Digital Marketing Redux

Brands like Bubble and Panera Bread are tapping Y2K-era celebrities for new campaigns

October 02, 2025

CPG Playbook

Why beverage brand Brēz is raising money through an SPV

September 30, 2025

New DTC toolkit

What the NikeSkims launch says about the state of women’s activewear

September 29, 2025

Global Retail

Quince customers mistakenly hit with tariff bills

September 25, 2025

Member Exclusive

Brands Briefing: Brands and agencies sharpen their influencer and affiliate strategies for Q4

September 23, 2025

Store of the Future

Over 80,000 attend launch pop-up of teen skin-care brand Sincerely Yours

September 11, 2025

The Marketplace Boom

How TikTok-viral gum Underbrush fights knockoffs

September 10, 2025

Digital Marketing Redux

As more awareness comes to the menopause care category, brands are evolving their messaging

September 08, 2025

New Economic Realities

How SNAP benefits cuts will impact cash-strapped grocery shoppers

September 04, 2025

Member Exclusive

Brands Briefing: The return of raunchy marketing

September 02, 2025

New DTC toolkit

How supplements brand Feel Goods raised a $4.7 million round in a challenging VC landscape

August 28, 2025

CPG Playbook

Bragg, the OG apple cider vinegar brand, wants to own more of the wellness market

August 26, 2025

New Economic Realities

Modern Retail Podcast: Target CEO out, Amazon doubles down on grocery, and Bullish’s Mike Duda on scaling founder-led brands

August 23, 2025

Digital Marketing Redux

Inside Heineken’s limited-edition NA beer campaign at the US Open

August 19, 2025

New DTC toolkit

Mattress startup Big Fig’s brand refresh repositions its body-inclusive messaging for the Ozempic era

August 18, 2025

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Gabriela Barkho

Gabriela Barkho

Brands like Bubble and Panera Bread are tapping Y2K-era celebrities for new campaigns

Why beverage brand Brēz is raising money through an SPV

What the NikeSkims launch says about the state of women’s activewear

Quince customers mistakenly hit with tariff bills

Brands Briefing: Brands and agencies sharpen their influencer and affiliate strategies for Q4

Over 80,000 attend launch pop-up of teen skin-care brand Sincerely Yours

How TikTok-viral gum Underbrush fights knockoffs

As more awareness comes to the menopause care category, brands are evolving their messaging

How SNAP benefits cuts will impact cash-strapped grocery shoppers

Brands Briefing: The return of raunchy marketing

How supplements brand Feel Goods raised a $4.7 million round in a challenging VC landscape

Bragg, the OG apple cider vinegar brand, wants to own more of the wellness market

Modern Retail Podcast: Target CEO out, Amazon doubles down on grocery, and Bullish’s Mike Duda on scaling founder-led brands

Inside Heineken’s limited-edition NA beer campaign at the US Open

Mattress startup Big Fig’s brand refresh repositions its body-inclusive messaging for the Ozempic era

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Digiday Media

Gabriela Barkho

Gabriela Barkho

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