Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

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Gabriela Barkho

Gabriela Barkho

DTC Briefing: Why Urban Skin Rx tested a $1 flash sale to acquire new customers

Modern Retail Rundown: Brands flock to Threads, Christmas Tree Shops shutters & Claire’s postpones IPO

Inside Aldi’s strategy to slash grocery prices

Brands and founders take a ‘slightly unhinged’ approach to Meta’s Threads in its first day

Snoop Dogg’s pet care line is entering Petco, PetSmart and Kohl’s

How brands are getting creative with summer out-of-home campaigns

How one kids food startup is partnering with the show ‘Daniel Tiger’s Neighborhood’ on allergen education

What anti-LGBTQ protests mean for Pride Month campaigns going forward

Aperitif brand Haus is the latest startup to be resurrected by new ownership

Software startup Kale looks to stand out in the creator space by turning everyday shoppers into brand ambassadors

Modern Retail Rundown: Daily Harvest’s planned comeback, TikTok testing its own in-app shop & the changing returns landscape

‘There’s Barbie fever and people are catching it’: How Barbie collaborations took over retail marketing

How Lovo Chocolate beats the heat and keeps its online orders from melting

How Unilever developed an exclusive hair care brand for Dollar General

How 3 food startups designed their packaging as they prepared to launch into retail

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Gabriela Barkho

Gabriela Barkho

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