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Offer extended: Save 50% on a 3-month Modern Retail+ membership. Ends Dec 12.

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Gabriela Barkho

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

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Modern Retail Rundown: NRF highlights, Hello Bello’s new direction & December sales figures

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CPG brands are ramping up product development in 2024

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At NRF, tech vendors try to catch the eyes — and budgets — of retailers

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NRF’s Big Show is all about AI in 2024, as retail’s biggest conference has become a tech event 

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As running clubs explode in popularity, brands are tapping these groups for sampling opportunities and sponsorships

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DTC Briefing: Ready or not, it is time for startups to say goodbye to the third-party cookie

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Modern Retail Rundown: Price hikes backfire, Shein & Temu suppliers struggles & Peloton’s TikTok partnership

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Influencer agencies report mixed experiences with TikTok Shop

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DTC Briefing: Why some brands are still holding off on wholesale

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How Scentbird is building its IP licensing program, from John Wick to Strawberry Shortcake
Retailers
How Scentbird is building its IP licensing program, from John Wick to Strawberry Shortcake

The successful licensing deals around the "Barbie" and "Wicked" releases have inspired brands like Scentbird Inc. to create a dedicated strategy around IP licensing collaborations.

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