Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Digital Marketing Redux

Rare Beauty partners with Shopify’s Shop app on scratch-and-sniff OOH fragrance campaign

July 31, 2025

New Economic Realities

Modern Retail Podcast: The state of malls and P.F. Candle Co.’s Made in America strategy

July 26, 2025

The State of the Mall

How malls like the Houston Galleria and King of Prussia have survived through the decades by fashioning themselves as lifestyle destinations

July 25, 2025

Member Exclusive

Brands Briefing: CPG brands are all about value packs this year as parents stock up on back-to-school items

July 22, 2025

CPG Playbook

Ritual launches at Ulta as retailer invests deeper into wellness

July 21, 2025

Global Retail

Modern Retail Podcast: Ulta buys Space NK and Cassey Ho talks fighting dupes

July 19, 2025

CPG Playbook

From sprays to chewing gum, caffeine is popping up in new types of products

July 17, 2025

CPG Playbook

Jinx expands into PetSmart as it nears $100 million in revenue under new leadership

July 16, 2025

Digital Marketing Redux

Brands are embracing partnerships with accounts like SubwayTakes as they move away from traditional influencer spots

July 14, 2025

New Economic Realities

Modern Retail Podcast: Modelo beer sales decline & Prime Day week gets off to a slow start

July 12, 2025

CPG Playbook

Brands embraced indulgence at this year’s Fancy Food Show as shoppers crave little treats

July 08, 2025

New Economic Realities

Brands grapple with strained cash flow amid tariffs

July 03, 2025

Member Exclusive

Brands Briefing: Brands capitalize on ‘recession beauty’ routines as shoppers spend more on at-home treatments

July 01, 2025

CPG Playbook

New startups flocked to the Fancy Food Show this year despite strapped budgets

July 01, 2025

CPG Playbook

The next frontier in the protein wars? A supplement that claims to help with absorption

June 25, 2025

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Gabriela Barkho

Gabriela Barkho

Rare Beauty partners with Shopify’s Shop app on scratch-and-sniff OOH fragrance campaign

Modern Retail Podcast: The state of malls and P.F. Candle Co.’s Made in America strategy

How malls like the Houston Galleria and King of Prussia have survived through the decades by fashioning themselves as lifestyle destinations

Brands Briefing: CPG brands are all about value packs this year as parents stock up on back-to-school items

Ritual launches at Ulta as retailer invests deeper into wellness

Modern Retail Podcast: Ulta buys Space NK and Cassey Ho talks fighting dupes

From sprays to chewing gum, caffeine is popping up in new types of products

Jinx expands into PetSmart as it nears $100 million in revenue under new leadership

Brands are embracing partnerships with accounts like SubwayTakes as they move away from traditional influencer spots

Modern Retail Podcast: Modelo beer sales decline & Prime Day week gets off to a slow start

Brands embraced indulgence at this year’s Fancy Food Show as shoppers crave little treats

Brands grapple with strained cash flow amid tariffs

Brands Briefing: Brands capitalize on ‘recession beauty’ routines as shoppers spend more on at-home treatments

New startups flocked to the Fancy Food Show this year despite strapped budgets

The next frontier in the protein wars? A supplement that claims to help with absorption

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Gabriela Barkho

Gabriela Barkho

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