As more brands build out corporate gifting programs, new B-to-B solutions are emerging
May 30, 2024
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Digiday Media
“Personalization” is about more than just marketing emails. It’s a process that can go all the way from the product design stage to in-store sales to post-sale follow-ups. That’s according to Feliz Papich, vp of digital technology, experience and insights at the footwear brand Crocs.
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