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Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

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DTC Briefing: Buyers are becoming less enamored with DTC sales

July 16, 2024

New Economic Realities

Modern Retail Rundown: Athletic Brewing raises $50M, Nike brings back veteran exec & Costco raises membership fee

July 13, 2024

How GLP-1 drug use is boosting beauty and wellness sales

July 11, 2024

Digital Marketing Redux

Primal Kitchen partners with Pinterest on multi-city pop-up

July 10, 2024

New Economic Realities

Why some brands are being more cautious about wholesale expansion

July 09, 2024

Digital Marketing Redux

Kids brands are targeting young parents with collaborations and influencer campaigns

July 08, 2024

New Economic Realities

Why more celebrity-founded brands are pivoting

July 01, 2024

New Economic Realities

Modern Retail Rundown: Amazon is reportedly launching a Temu-like section, Fancy Food Show takeaways & Walgreens store closures

June 29, 2024

Why craft brands are warming up to decaffeinated coffee

June 25, 2024

New Economic Realities

Modern Retail Rundown: Slowing U.S. retail sales, Thrasio’s comeback & Care/of troubles

June 22, 2024

New DTC toolkit

Sexual health brand Stix says it is profitable as it rebrands to Winx Health

June 20, 2024

The modern brand's guide to doing more with less

Startups seek to make a splash on a budget with product collabs & giveaways

June 19, 2024

How DayDayCook plans to grow its Asian food portfolio after acquiring Omsom

June 17, 2024

New Economic Realities

Modern Retail Rundown: Shein raises prices, TikTok tests image search & GLP-1 drugs boost supplements sales

June 15, 2024

TikTok has ignited a cottage cheese renaissance

June 12, 2024

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Top Story

Why telehealth provider Wisp is the first brand of its kind on TikTok Shop

Wisp has become the first women’s health brand on TikTok Shop. Modern Retail spoke with Wisp CEO Monica Cepak about why the company is betting on social commerce.

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