Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Member Exclusive

Brands Briefing: Fragrance brands bet on ‘street scent’ pop-ups to capture holiday buzz

November 25, 2025

Store of the Future

‘Regulate us like alcohol, don’t ban us’: Proposed hemp THC ban threatens to shut down countless brands

November 24, 2025

Digital Marketing Redux

BravoCon positions itself as a shoppable moment with more brand sponsorships than ever

November 19, 2025

CPG Playbook

Shoppers still can’t get enough of Advent calendars, and brands are racing to keep up with demand

November 13, 2025

CPG Playbook

Plant People secures investment from private equity firm Manna Tree

November 12, 2025

New Economic Realities

Brands team up on gift sets to widen their reach this holiday season

November 10, 2025

New Economic Realities

Modern Retail Podcast: How ButcherBox uses a loyalty program to drive more meat sales

November 08, 2025

Digital Marketing Redux

Brands tap outside-the-box personalities to stand out as influencer marketing gets more competitive

November 07, 2025

Member Exclusive

Brands Briefing: Inside Harry’s holiday gift sets strategy

November 04, 2025

Store of the Future

Starbucks believes its comeback lies in becoming the ‘best customer service company in the world’

October 29, 2025

Digital Marketing Redux

Brands hope a second round of ‘Wicked’ products will drive some retail sales magic

October 28, 2025

New Economic Realities

Why US shoppers are still getting hit with tariff invoices on overseas e-commerce orders

October 27, 2025

Store of the Future

Why startup brands are increasingly flocking to this Midwestern department store

October 23, 2025

CPG Playbook

Frozen food is having a moment as consumers seek value and convenience

October 21, 2025

Digital Marketing Redux

Starbucks takes a cue from local cafes as it quietly tests a new rewards pilot, ‘Coffee Loop’

October 17, 2025

1 2 3 … 73 >

Sections

Explore

Topics

Digiday Media

Events

Awards

Gabriela Barkho

Gabriela Barkho

Brands Briefing: Fragrance brands bet on ‘street scent’ pop-ups to capture holiday buzz

‘Regulate us like alcohol, don’t ban us’: Proposed hemp THC ban threatens to shut down countless brands

BravoCon positions itself as a shoppable moment with more brand sponsorships than ever

Shoppers still can’t get enough of Advent calendars, and brands are racing to keep up with demand

Plant People secures investment from private equity firm Manna Tree

Brands team up on gift sets to widen their reach this holiday season

Modern Retail Podcast: How ButcherBox uses a loyalty program to drive more meat sales

Brands tap outside-the-box personalities to stand out as influencer marketing gets more competitive

Brands Briefing: Inside Harry’s holiday gift sets strategy

Starbucks believes its comeback lies in becoming the ‘best customer service company in the world’

Brands hope a second round of ‘Wicked’ products will drive some retail sales magic

Why US shoppers are still getting hit with tariff invoices on overseas e-commerce orders

Why startup brands are increasingly flocking to this Midwestern department store

Frozen food is having a moment as consumers seek value and convenience

Starbucks takes a cue from local cafes as it quietly tests a new rewards pilot, ‘Coffee Loop’

Sections

Explore

Topics

Connect

Digiday Media

Gabriela Barkho

Gabriela Barkho

Looking for something?