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Modern Retail
Gabriela Barkho

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Pink-purple shelves with soda cans and glass bottles of various colors on a dark blue background
Global Retail

Class-action lawsuits over nutritional claims on the rise in MAHA era

March 26, 2026
Inflated wallet balloon on a yellow background with white clouds
Global Retail

Rising gas prices could be the straw that breaks consumer spending

March 23, 2026
The Marketplace Boom

Modern Retail Podcast: AI-generated review summaries could upend online shopping

March 21, 2026
CPG Playbook

Beef tallow is starting to go mainstream on grocery shelves

March 19, 2026
Global Retail

What’s in your cart? Poppi founder Allison Ellsworth shares favorite food, beauty and wellness finds

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Store of the Future

Modern Retail Podcast: What’s in and out in food and beverage for 2026

March 14, 2026
CPG Playbook

Chicken is having a moment as the high-protein craze continues

March 12, 2026
Member Exclusive

Brands Briefing: Wellness brands take over Expo West to woo retail buyers

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CPG Playbook

Bulletproof sheds biohack coffee image for a simpler wellness rebrand

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CPG Playbook

Kim Kardashian’s Update is the latest brand to give energy drinks a refresh with women in mind

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New Economic Realities

Claire’s taps former Walmart exec as new chief merchandising officer

March 02, 2026
CPG Playbook

That’s it. launches new fruit bars with varying fiber content as ‘fibermaxxing’ interest explodes

February 26, 2026
CPG Playbook

Hims alums launch fiber-boosted sweetener brand Poca

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CPG Playbook

Once Upon a Farm’s IPO signals growing interest in better-for-you kids’ food

February 23, 2026
Digital Marketing Redux

How hair-care brand Jupiter turned product theft into a marketing campaign

February 18, 2026
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Top Story
What went wrong with ChatGPT’s Instant Checkout
Digital Marketing Redux
What went wrong with ChatGPT’s Instant Checkout

OpenAI's pivot away from Instant Checkout within ChatGPT underscores that shoppers simply aren't ready to hand off the checkout experience to an AI agent. Modern Retail examines what went wrong and what retailers are pivoting to next.

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