Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

New Economic Realities

Modern Retail Podcast: How ButcherBox uses a loyalty program to drive more meat sales

November 08, 2025

Digital Marketing Redux

Brands tap outside-the-box personalities to stand out as influencer marketing gets more competitive

November 07, 2025

Member Exclusive

Brands Briefing: Inside Harry’s holiday gift sets strategy

November 04, 2025

Store of the Future

Starbucks believes its comeback lies in becoming the ‘best customer service company in the world’

October 29, 2025

Digital Marketing Redux

Brands hope a second round of ‘Wicked’ products will drive some retail sales magic

October 28, 2025

New Economic Realities

Why US shoppers are still getting hit with tariff invoices on overseas e-commerce orders

October 27, 2025

Store of the Future

Why startup brands are increasingly flocking to this Midwestern department store

October 23, 2025

CPG Playbook

Frozen food is having a moment as consumers seek value and convenience

October 21, 2025

Digital Marketing Redux

Starbucks takes a cue from local cafes as it quietly tests a new rewards pilot, ‘Coffee Loop’

October 17, 2025

New DTC toolkit

Dagne Dover plots nontraditional wholesale expansion through college bookstores and registries

October 17, 2025

Member Exclusive

Brands Briefing: The wellness wars heat up among retail chains

October 14, 2025

New DTC toolkit

Bobby Parrish’s supplement brand FlavCity launches at Target

October 07, 2025

Digital Marketing Redux

Brands like Bubble and Panera Bread are tapping Y2K-era celebrities for new campaigns

October 02, 2025

CPG Playbook

Why beverage brand Brēz is raising money through an SPV

September 30, 2025

New DTC toolkit

What the NikeSkims launch says about the state of women’s activewear

September 29, 2025

1 2 3 … 72 >

Sections

Explore

Topics

Digiday Media

Events

Awards

Gabriela Barkho

Gabriela Barkho

Modern Retail Podcast: How ButcherBox uses a loyalty program to drive more meat sales

Brands tap outside-the-box personalities to stand out as influencer marketing gets more competitive

Brands Briefing: Inside Harry’s holiday gift sets strategy

Starbucks believes its comeback lies in becoming the ‘best customer service company in the world’

Brands hope a second round of ‘Wicked’ products will drive some retail sales magic

Why US shoppers are still getting hit with tariff invoices on overseas e-commerce orders

Why startup brands are increasingly flocking to this Midwestern department store

Frozen food is having a moment as consumers seek value and convenience

Starbucks takes a cue from local cafes as it quietly tests a new rewards pilot, ‘Coffee Loop’

Dagne Dover plots nontraditional wholesale expansion through college bookstores and registries

Brands Briefing: The wellness wars heat up among retail chains

Bobby Parrish’s supplement brand FlavCity launches at Target

Brands like Bubble and Panera Bread are tapping Y2K-era celebrities for new campaigns

Why beverage brand Brēz is raising money through an SPV

What the NikeSkims launch says about the state of women’s activewear

Sections

Explore

Topics

Connect

Digiday Media

Gabriela Barkho

Gabriela Barkho

Looking for something?