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Gabriela Barkho

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

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How hair-care brand Jupiter turned product theft into a marketing campaign
Digital Marketing Redux
How hair-care brand Jupiter turned product theft into a marketing campaign

Hair-care brand Jupiter, which specializes in dry scalp and dandruff products, fell victim to a truck burglary recently. Its founders decided to turn the incident into a marketing moment.

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