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Modern Retail
Gabriela Barkho

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Store of the Future

Modern Retail Podcast: What’s in and out in food and beverage for 2026

March 14, 2026
CPG Playbook

Chicken is having a moment as the high-protein craze continues

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Brands Briefing: Wellness brands take over Expo West to woo retail buyers

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Bulletproof sheds biohack coffee image for a simpler wellness rebrand

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Kim Kardashian’s Update is the latest brand to give energy drinks a refresh with women in mind

March 05, 2026
New Economic Realities

Claire’s taps former Walmart exec as new chief merchandising officer

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That’s it. launches new fruit bars with varying fiber content as ‘fibermaxxing’ interest explodes

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CPG Playbook

Hims alums launch fiber-boosted sweetener brand Poca

February 24, 2026
CPG Playbook

Once Upon a Farm’s IPO signals growing interest in better-for-you kids’ food

February 23, 2026
Digital Marketing Redux

How hair-care brand Jupiter turned product theft into a marketing campaign

February 18, 2026
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Brands Briefing: The brands that are ripe for acquisition in 2026

February 17, 2026
New DTC toolkit

Modern Retail Podcast: The dawn of DTC 3.0

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How Boll & Branch leverages AI for operational and creative tasks

February 12, 2026
Digital Marketing Redux

Brands lean into grand gestures this Valentine’s Day

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Digital Marketing Redux

Blind boxes are here to stay, and brands are leaning into the mystery product format

February 09, 2026
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Top Story
Cymbiotika lands in Ulta just months after launching in Target
Store of the Future
Cymbiotika lands in Ulta just months after launching in Target

Supplement startup Cymbiotika has landed in Ulta as its year of retail expansion continues, fueled by a sizable seed round and increased consumer interest in wellness.

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