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Anna Hensel

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

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After a quiet three months, DTC brands resume launches

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To keep shoppers coming back, Nike is testing a new experiential store format

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The dream of the DTC exit is fading

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Q&A

Ashley Merrill on joining Outdoor Voices’ board: ‘It’s about getting our planning and our buying right’

July 02, 2020
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What Mirror got right leading up to its acquisition by Lululemon

July 01, 2020
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How Stitch Fix built a culture of silence among stylists

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How one open-air mall is preparing to drive shoppers back over the summer

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How DTC startups fall flat in marketing their values

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thredup
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Why secondhand clothing platforms are booming as the apparel industry struggles

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Marketing

Why some DTC startups are testing out TV for the first time

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How retail startups are dealing with an uptick in customer service inquiries

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Explainer: How the 15% Pledge is picking up steam in retail

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From UGC to R&D: POV Beauty’s Ani Hadjinian on leveraging community for every product launch
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From UGC to R&D: POV Beauty’s Ani Hadjinian on leveraging community for every product launch

POV Beauty CEO Ani Hadjinian breaks down how creator intuition, community feedback and social commerce are reshaping beauty’s growth playbook.

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