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Allison Smith

Allison Smith

Allison Smith is an e-commerce platforms reporter at Modern Retail. Her coverage includes Amazon and its competitors such as TikTok, Shopify and Temu. Allison previously covered corporate finance at Bloomberg News. Her reporting has also appeared in The Guardian, Grub Street and Crain’s Detroit Business. Allison lives in New York and can be reached via email at allison@modernretail.co or through text message or Signal at 972-742-0191.

Allison Smith

Allison Smith is an e-commerce platforms reporter at Modern Retail. Her coverage includes Amazon and its competitors such as TikTok, Shopify and Temu. Allison previously covered corporate finance at Bloomberg News. Her reporting has also appeared in The Guardian, Grub Street and Crain’s Detroit Business. Allison lives in New York and can be reached via email at allison@modernretail.co or through text message or Signal at 972-742-0191.

Cardboard box with a return label, with a bunch of clothes stuffed inside, on a green background
New Economic Realities

‘We were getting crushed’: Brands cut back on free online returns to offset tariff costs

October 21, 2025
The Amazon Effect

Walmart.com’s search results put ads front and center — a playbook Amazon pioneered

October 13, 2025
Member Exclusive

Marketplace Briefing: Amazon’s fall Prime event sees early holiday surge as consumers chase discounts

October 09, 2025
Holiday gifts, wrapped in white paper with a red bow
Member Exclusive

Modern Retail+ Research: How Amazon sellers are prepping for a deal-heavy October Prime Day and holiday season

October 07, 2025
Member Exclusive

Marketplace Briefing: Why ChatGPT checkout isn’t a threat to Amazon’s dominance — yet

October 02, 2025
Digital Marketing Redux

AppLovin rebrands its ad platform as Axon, launches ads manager on referral-only basis

October 01, 2025
The header image shows a puzzle with each piece spelling out Amazon.
Member Exclusive

Modern Retail+ Research: How 3 Amazon sellers are navigating tariffs, stockouts and shifting consumer demand so far in 2025

September 30, 2025
Global Retail

Bath & Body Works adds dryer sheets to laundry line as it seeks to reclaim fragrance market share

September 29, 2025
Member Exclusive

Marketplace Briefing: Why e-commerce firm Pattern went public — and how it plans to spend $300 million in IPO proceeds

September 25, 2025
Store of the Future

ChatGPT is now 20% of Walmart’s referral traffic — while Amazon wards off AI shopping agents

September 24, 2025
The Amazon Effect

Takeaways from Amazon’s pitch at its annual conference for third-party sellers

September 22, 2025
Yellow box on an assembly line, sitting on a yellow background
Marketplace Briefing

Marketplace Briefing: Why Amazon is extending its logistics muscle to competitors like Shein and Walmart

September 18, 2025
A package sits on a doorstep while a dog can be seen barking through the window
The Amazon Effect

Amazon to end commingling program after years of complaints from brands and sellers

September 17, 2025
Global Retail

Why Barnes & Noble is buying indie chains like Books Inc. and Tattered Cover

September 16, 2025
The Marketplace Boom

Big-name brands like Crocs and Pacsun are powering TikTok Shop’s livestream bet — but US shoppers still favor short videos

September 15, 2025
< 1 2 3 4 … 16 >

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MAC Cosmetics maps out its holiday live-shopping push
The Marketplace Boom
MAC Cosmetics maps out its holiday live-shopping push

MAC Cosmetics's svp of global marketing, Emily Bromfield, shared how the brand is thinking about live shopping on platforms like Douyin, Tmall and TikTok Shop.

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