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Modern Retail
Allison Smith

Allison Smith

Allison Smith is an e-commerce platforms reporter at Modern Retail. Her coverage includes Amazon and its competitors such as TikTok, Shopify and Temu. Allison previously covered corporate finance at Bloomberg News. Her reporting has also appeared in The Guardian, Grub Street and Crain’s Detroit Business. Allison lives in New York and can be reached via email at allison@modernretail.co or through text message or Signal at 972-742-0191.

Allison Smith

Allison Smith is an e-commerce platforms reporter at Modern Retail. Her coverage includes Amazon and its competitors such as TikTok, Shopify and Temu. Allison previously covered corporate finance at Bloomberg News. Her reporting has also appeared in The Guardian, Grub Street and Crain’s Detroit Business. Allison lives in New York and can be reached via email at allison@modernretail.co or through text message or Signal at 972-742-0191.

Member Exclusive

Marketplace Briefing: How a cartoon frog wizard is helping Clorox sell Pine-Sol on TikTok Shop

July 02, 2026
Member Exclusive

Prime Day results suggest shoppers are saving splurges for Black Friday

July 01, 2026
The Amazon Effect

Amazon buys ads in ChatGPT to promote Prime Day

June 26, 2026
Store of the Future

Lowe’s makes it easier to order decorative geese, above-ground pools and other marketplace items in over 1,700 stores

June 26, 2026
Member Exclusive

Marketplace Briefing: Prime Day starts softly as consumers buy gift cards, stock up on essentials, hold out for deeper discounts

June 25, 2026
Creator Playbooks

Talent agencies are training creators to act like retailers

June 23, 2026
The header image shows a puzzle with each piece spelling out Amazon.
The Amazon Effect

5 things to watch for this Prime Day

June 22, 2026
Member Exclusive

Marketplace Briefing: Shopify launches tools to help merchants track sales and traffic from AI platforms

June 18, 2026
A package sits on a doorstep while a dog can be seen barking through the window
New Economic Realities

Rising fuel costs push brands to adjust shipping policies

June 16, 2026
Global Retail

Crocs CMO Carly Gomez is all about Labubu dolls, fashion Substacks and a drawer full of socks

June 15, 2026
The Amazon Effect

Amazon sellers are feeling better about Prime Day, but they’re still watching margins

June 15, 2026
Member Exclusive

Marketplace Briefing: Online merchants welcome Trump customs crackdown amid wave of tariff evasion pitches

June 11, 2026
Digital Marketing Redux

Brand Substacks are starting to show real results

June 09, 2026
Marketplace Briefing

Marketplace Briefing: How Rhino USA is building a 182‑acre ‘content factory’ in Texas after riding TikTok Shop to 8-figure sales

June 04, 2026
Digital Marketing Redux

Apparel brand Dad Gang teams up with Shopify on limited-edition hat drop as sales top $35 million

June 02, 2026
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Top Story
Marketplace Briefing: How a cartoon frog wizard is helping Clorox sell Pine-Sol on TikTok Shop
Member Exclusive
Marketplace Briefing: How a cartoon frog wizard is helping Clorox sell Pine-Sol on TikTok Shop

Clorox is using TikTok Shop to test products, reach Gen Z and drive sales. The universe of characters it has created for its cleaning brand, Pine-Sol offers perhaps the best example of the company's approach to TikTok Shop.

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