Seven months in, brands on TikTok Shop are continuing to navigate the marketplace’s growing pains amid its murky future. Recent fee changes – and the threat of more to come – have been exacerbated by recent legislation that has thrown TikTok’s future into jeopardy.
TikTok is forging ahead on becoming a full-fledged photo platform -- and brands are coming along for the ride. Consumer-facing companies tell Modern Retail how they're using the Carousel feature and whether they'd consider moving to TikTok's rumored new photo app.
Is Meta broken? That's what marketers keep saying on sites like X (formerly known as Twitter) and LinkedIn.
There's been an uptick in athletic retail M&A. For many of the retailers behind recent acquisitions, like JD Sports and Decathalon, a big part of their plan is to use these acquisitions to expand their presence in specific markets.
As small wellness brands struggle to scale further without additional funding, roll-up companies are swooping in to help save them from going under.
President Biden signs a new TikTok bill, Saks goes into retail media and Amazon has a new grocery subscription service.
To measure the impact influencers have on consumers’ purchasing behaviors, the Modern Retail+ Influencer Index analyzes the levels of engagement influencers who made waves in 2023 received on their sponsored Instagram and YouTube posts, as well as the influencer marketing trends for the year ahead.
The lines between brand and performance marketing are blurring. It's no longer enough to spend millions on a TV campaign and hope people find your brand. In this series, Modern Retail looks into how the wild, expensive world of brand marketing has been upended over the last few years.
Amazon is taking a page out of rival Instacart’s playbook, selling Dash Carts to third-party retailers. The challenge for Amazon and its rivals peddling similar smart-cart technology is proving to grocers that the carts aren’t just glorified phone apps, but the future of grocery shopping. They also have to get consumers on board to use them. But that may be easier said than done.
Three BNPL platforms have shut down their rewards programs this year as they look for new ways to drive loyalty.
Renee Doerre, senior director of strategy and enablement, Roundel Creating impactful e-commerce strategies begins and ends with the consumer experience. From websites to apps to in-store experiences and third-party platforms, shoppers can connect with brands at many touchpoints. Consumers want a convenient and personalized shopping experience and advertisers must create lasting ways to capture and […]
Luxury resale retailer Rebag is adopting a new membership model called Rebag+ that’s aimed at helping customers budget for big purchases. Its CEO calls the program “financial planning” and explains how it works.
Lulus is launching its first major national out-of-home campaign via billboards and posters in four major U.S. cities. It’s all part of the apparel retailer’s plan to grow its customer base outside California and cement itself as an offline business.
It’s been about three years since Edible dropped the “Arrangements” from its name. But it wasn’t until last fall that the brand decided to take its refreshed identity to the masses with a brand marketing campaign, hoping to score new customers and higher sales after a post-pandemic lull.
Detoure, founded in March of 2021, works with influencers to sell off the items they’ve been gifted. It’s part of a crop of companies that have sprouted up to help influencers make money off of items they were gifted.
In this edition of the weekly briefing, we examine Amazon’s recent announcement of its expanding grocery delivery program and Outfox Hospitality’s bankruptcy as seen in data from Modern Retail+ Research.
Katherine Ryan, vice president, brand marketing, Bitly From trending resale programs at top brands like Lululemon and REI that make sustainable shopping more accessible to scrutiny over Taylor Swift’s private jet carbon dioxide emissions, demand for sustainable shopping experiences and transparency is at an all-time high. Consumers have more access to information than ever, and […]
