The number of Etsy sellers rose 21% from 2022 to 2023, according to the marketplace. And yet, some merchants tell Modern Retail they've found the site harder to use due to increased competition, SEO troubles and hiked fees.
TikTok is forging ahead on becoming a full-fledged photo platform -- and brands are coming along for the ride. Consumer-facing companies tell Modern Retail how they're using the Carousel feature and whether they'd consider moving to TikTok's rumored new photo app.
Is Meta broken? That's what marketers keep saying on sites like X (formerly known as Twitter) and LinkedIn.
Direct-to-consumer eyewear brand Eyebuydirect has been selling online since the mid-2000s. Now, the company is ready to dip its toes in physical retail with a mall kiosk.
Specialty bottle shops offer non-alcoholic drinks brands unique shelf space. However, the future of this category's retail prospects remains tied to national chains.
Violife is trying to become the Oatly of plant-based cheese. The brand's global president and chief brand officer Olga Osminkina-Jones joined the Modern Retail Podcast and spoke about its growth strategy.
Kendra Scott CMO Michelle Peterson spoke this week at the Modern Retail Commerce Summit in New Orleans. During her session, she discussed the brand's approach to marketing -- which emphasizes making connections with its shoppers over conversion.
The lines between brand and performance marketing are blurring. It's no longer enough to spend millions on a TV campaign and hope people find your brand. In this series, Modern Retail looks into how the wild, expensive world of brand marketing has been upended over the last few years.
Before, premium brands had very differing views on the platform. But the perception has changed drastically with, now, most brands having at least a semblance of an Amazon strategy.
At this week’s Modern Retail Commerce Summit, Gopuff’s svp of Business Daniel Folkman spoke about the company’s new Powered by Gopuff platform and its growth plans for the rest of the year.
Renee Doerre, senior director of strategy and enablement, Roundel Creating impactful e-commerce strategies begins and ends with the consumer experience. From websites to apps to in-store experiences and third-party platforms, shoppers can connect with brands at many touchpoints. Consumers want a convenient and personalized shopping experience and advertisers must create lasting ways to capture and […]
It’s hard for many consumer-facing businesses to raise cash and customer acquisition costs are rising. At the Modern Retail Commerce Summit, executives dished about the biggest problems they’re facing.
Having struggled to raise venture capital, Dorsey’s founder made the decision to grow a DTC-only business sustainably.
A new program from Figs, called “Scrubs That Don’t Suck,” accepts a full scrub set in any condition from any brand, as long as they are clean, throughout April.
A union-supported proposal in New York state would require retail stores to implement new workplace safety measures, a response to rising concerns around violence toward employees and in public spaces.
Amid an economically challenging time for retail startups, more brands like Bandier and Zulilly are pursuing a little-discussed alternative to bankruptcy.
Katherine Ryan, vice president, brand marketing, Bitly From trending resale programs at top brands like Lululemon and REI that make sustainable shopping more accessible to scrutiny over Taylor Swift’s private jet carbon dioxide emissions, demand for sustainable shopping experiences and transparency is at an all-time high. Consumers have more access to information than ever, and […]
