Modern Retail+ Research: Buzz aside, how are marketers really experimenting with blockchain?
January 17, 2023 ■ 25 min read
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Digiday Media
As a prominent better-for-you CPG startup from the early aughts, Zevia is undergoing a rebrand to modernize its look and marketing efforts. The zero calorie, zero sugar soda company was founded in 2007 and went public in 2021 -- now Zevia is trying to better reach health-conscious Americans.
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