Research Briefing: Amazon continues to prioritize emerging tech with recent investment in AI startup Anthropic
September 28, 2023
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Digiday Media
Outdoors brand Merrell wants to be known for more than hiking. In fact, it's focusing its marketing on additional footwear categories, including trail running and lifestyle, to bring in customers and boost sales. Its chief marketing officer speaks with Modern Retail about his plans to build the brand.
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