Plus

How ceramics brand East Fork transitioned to a pre-sale only model

2020 was the year East Fork ceramics planned to become profitable. Now, that's likely no longer on the table, but the company is using a new model to better handle its balance sheet: pre-sales. Now, new product lines will all be for sale before they're manufactured, as a way to get capital in as early as possible.

Latest Stories

  • MAY 04, 2020

    Modern Retail Research: 32% of retailers have now furloughed store staff

    For the vast majority of respondents, optimizing e-commerce channels is the most important step. As more and more people move to shopping online, retailers of all types are trying to make sure their e-commerce and delivery channels are optimized -- as wine seller Winc’s co-founder Brian Smith said during a Modern Retail Plus talk last week, this is an opportunity to “meet customers where they are” -- aka, at home, on their phones.

  • MAY 01, 2020

    ‘Reminded me to be more human than ever’: DTC founders face leadership strains as crisis drags on

    For many direct-to-consumer founders, it's been six weeks of extreme highs and lows -- some companies have recorded simultaneously some of their best and worst sales days within those same time periods. But even companies that have reported record sales haven't been immune from having to lay employees off. As a result, many DTC founders are finding themselves having to navigate situations that they never have been before, and are having to learn new ways of leading.

  • MAY 01, 2020

    How wine seller Winc is building out its digital business to acquire new customers

    Longevity in the coming year will require “re-imagining at home consumption,” said COO Brian Smith, with restaurants and hospitality down at the moment. Here are some takeaways about how the wine brand has strategized in this current economic climate.

  • APR 24, 2020

    Lower advertising costs present a double-edged sword for DTC brands

    In some ways, it's starting to feel like the early days of the direct-to-consumer boom all over again. A startup's website is once again its most important sales channel, as stores remain closed. Startups are having to operate with as small of a team as possible. And Facebook is once again a cheap place to advertise. Over the past couple of years, the constant refrain has been that DTC startups need to rely less on acquiring customers through Facebook. As more companies started advertising on the platform, Facebook advertising costs started to rise. Now, as more companies are dramatically slashing their advertising budgets in the wake of the coronavirus, Facebook is becoming less crowded.

  • APR 24, 2020

    RSE Ventures’ Matt Higgins: How DTC brands should approach fundraising right now

    "Focus on storytelling right now," said Higgins. “DTC is predicated on having a one-to-one interaction," with the customer that can't be emulated if there is a middleman.

  • APR 20, 2020

    Digiday Research: Retailers plan to permanently reduce reliance on pop-ups, marketplace platforms

    Temporarily, respondents said they would be “leaving” or reducing the use of nearly every single retail channel, except mass retail stores. The majority of respondents were leaving pop-up shops, shop-in-shops, permanent brand stores, as well as “retail-as-a-service’ platforms.

  • APR 17, 2020

    Looking ahead, DTC brands start scenario planning for store re-openings

    Right now, direct-to-consumer startups have to hope for the best but prepare for the worst, and nowhere is that more evident than within their brick-and-mortar divisions. Most of the executives I spoke with this week said that they don't anticipate being able to re-open their stores until the summer. "I think people are preparing models [in which stores] will open as early as July and as late as October," said Logan Langberg, principal at Imaginary Ventures, which has invested in Camp and Everlane. But it's absolutely critical that when stores re-open, DTC brands are ready.

  • APR 17, 2020

    How Vuori is preparing for (future) store reopenings

    It's impossible to predict the future, but Vuori senior director of retail Catherine Pike thinks "huge advancements in brick and mortar retail" are coming now that brands are out of their comfort zone.

  • APR 15, 2020

    ‘A huge hit to margin’: How apparel retailers can deal with excess inventory

    Apparel retailers have a ticking time bomb on their hands while stores remain closed. They have to figure out how to move what will likely be an unprecedented level of excess inventory once stores re-open and beyond, while taking as little of a loss on it is possible.The challenge is two-fold: first, retailers have a huge amount of inventory in stores that they can't sell right now. That inventory also risks becoming more out of season the longer that store closures drag on. Second, because it's unclear just how much consumer demand there will be the rest of the year, retailers are also trying to figure out what's in the pipeline for the rest of the year that they can still cancel, so they don't risk being left with too much inventory in the fall and beyond.

  • APR 13, 2020

    Beyond layoffs: How startups are negotiating rent and vendor payments

    As no one knows exactly how much consumer spending will rebound (or not) in the coming months, retail and e-commerce businesses are being forced to reconsider every single expense. The most obvious way for companies to cut costs is to lay off or furlough employees. And many of them have already done that. But beyond that, how do you save money? Consumer investors are advising startups to think of every single expense as negotiable. Here are some of their tips on places to save money.

  • APR 13, 2020

    Modern Retail Research: Early impacts of the coronavirus crisis, in 5 charts

    Visibility is a real problem for execs across media and marketing. It’s unclear how long this crisis will last, and the feeling in the first few weeks that this would be as simple as flicking a switch back on once things go “back to normal” has largely dissipated. 

  • APR 10, 2020

    Retailing during a crisis: How to handle fulfillment and manage supply chains

    At Modern Retail's first Plus Talks, WellPath CEO Colin Darretta talked about how he's retooled his DTC wellness brand. He provided tips and insights about how to prepare a supply chain during a global downturn, as well as the business trends he's looking toward.

  • SEP 17, 2020
    Sponsored

    For marketers, 10 tactics are driving advertising success on Amazon

    One thing is true for nearly all conversions on Amazon: They’re captured by products on page one of the search results. And a significant share of purchases go to just the top few results.

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