Modern Retail Research: Event marketing is making a comeback

New data from a Modern Retail and Glossy survey of retailers and brands found that 30% of respondents had already begun investing in event-based marketing campaigns over the last six months. This follows a trend that began at the very beginning of 2021 -- more brands and retailers were planning to up their overall marketing budgets.

Latest Stories

  • MAY 20, 2021

    Cheatsheet: Home Depot and Lowe’s are trying to extend the home improvement boom

    Last year, Home Depot and Lowe's reported huge sales gains on the backs of people spending more time -- and more of their money -- at home. Now, the question is whether or not these gains can continue into 2021. During their first quarter earnings calls this week, Home Depot and Lowe's laid out their respective strategies for retaining customers this year.

  • MAY 12, 2021

    Why equity crowdfunding is becoming more popular among digitally-native brands

    The face of venture capital fundraising is changing, with crowdfunding taking center stage. After years of relying on VCs, lenders and bootstrapping to scale, some founders are giving crowdfunding a second look. Thanks to platforms like Republic, connecting with dozens of enthusiastic investors is paying off.

  • MAY 11, 2021
    modern retail summit live

    Modern Retail Summit Recap: The post-pandemic retailer playbook is emerging

    At the Modern Retail Summit, held between April 21 to April 23, top retail executives discussed precisely these topics. Here are some of the top insights presented during the three-day event.

  • MAY 06, 2021

    E-commerce technology investments are ramping up

    E-commerce technology is the new gold rush. New data from CB Insights showcases just how hot the e-commerce space is. In the first quarter of 2021, funding for e-commerce startups hit $11.7 billion -- up from $2.8 billion in the first quarter of 2020 and $5.2 billion in the first quarter of 2019. It showcases an industry-wide realization: more VCs are investing in e-commerce startups and more businesses are adopting digital features to make their businesses omnichannel.

  • MAY 04, 2021

    As other channels become unpredictable, DTC brands embrace streaming and connected TV

    Streaming and CTV have taken on new importance over the past year, both as people are watching more TV during the pandemic, and amidst an upheaval in digital marketing. As a result, DTC brands are speeding up their efforts to test out TV advertising, to break up their reliance on Facebook and Google.

  • APR 30, 2021

    ‘A culturally and emotionally connected brand’: How Walmart CMO William White is approaching marketing

    When Walmart's chief marketing officer William White joined the company last May, America's largest retailer was in rapid response mode. During a video chat at the Modern Retail Summit last week, White spoke about how the company had to shift its marketing strategy during the coronavirus pandemic last year, as well as how his team is trying to make Walmart a "culturally and emotionally relevant brand.

  • APR 28, 2021

    ‘Not all ROI is apples to apples’: Retail leaders share gripes and concerns

    At last week's Modern Retail Summit, professionals came together and spoke about how they're thinking about some of the industry's most pertinent problems, like how to stand out on Amazon and preparing for a post-cookie landscape. Leaders from top brands described the trials and tribulations they faced over fireside chats, and attendees shared persistent thorns in their sides at break out working groups.

  • APR 27, 2021

    Modern Retail Research: The in-person business events comeback is going to be steady

    Businesses went into 2021 expecting in-person business events to become a part of the media and marketing calendars again. And while it looks like momentum for that won’t really begin building until the fall, there is momentum nonetheless, according to new Digiday Media Research. 

  • APR 26, 2021

    Amazon U: Video Advertising Recap: Best practices for livestreaming and in-search videos

    Most people think Amazon's advertising revolves predominately around search. But the e-commerce giant's tentacles expand in many other directions. At Modern Retail's Amazon U event, we drilled down on video advertising. Here's our guide, featuring the top insights from the event.

  • APR 21, 2021

    Cheatsheet: Oatly’s losses grow as the oat milk brand eyes global domination

    Oatly wants to become the go-to alternative to dairy all around the world. In order to do so, the oat milk brand just filed to go public in the U.S. Oatly's rise has been rapid -- a Swedish company, Oatly Group AB only started selling its products in the U.S. in 2017. And last year, it had revenue of  $421.4 million  compared to just $204 million in 2019. What's fueled Oatly's rise is not only rapid international expansion, but also a bet on buzzy chains to help it gain brand awareness.

  • APR 16, 2021

    As Katrina Lake steps down, Stitch Fix is preparing for its next phase of growth

    On Tuesday, Katrina Lake, announced that she would be stepping down as CEO in August. Replacing her is Elizabeth Spaulding, who joined Stitch Fix as president last January after spending 20-plus years at Bain & Company. Lake's resignation comes as Stitch Fix has been investing in giving customers more ways to buy and select clothes, which hints at what Stitch Fix's next phase of growth under Spaulding might look like.

  • APR 12, 2021

    Why some retail brands are testing out in-game ads

    Over half a dozen ad platforms -- including Bidstack, Frameplay, AdInMo and InMobi -- offer some version of an in-game ad service, and they are increasingly attracting the attention of major companies. In the past few months, Postmates, Burberry, Axe, Burger King, Asda and 7 Eleven have all run ads within video games like Off the Rails 3D and Gravity Zero -- suggesting that in-game advertising, while still very niche, is becoming a real consideration in retail marketing. 

  • OCT 18, 2021

    Report: The state of online marketplaces

Modern Retail Summit
Oct 12–Oct 14, 2021

At the Modern Retail Summit, retail marketers will discuss everything from the Amazon effect to new infrastructure to the shift in the direct-to-consumer world.

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