Retailers are increasingly trying to utilize the assets they have to facilitate more omnichannel growth. To do this, they are employing 'dark spaces.' While the concept is not new, dark stores and spaces are becoming a more important part of retail strategy. Here's why.
J.Crew just announced that it's received investor approval to part ways with Madewell. This is certainly a way for the retailer to pay down its massive debt load, but it won't solve the bigger problems facing the aging brand.
More grocery stores are realizing they need to build out standalone programs to fulfill digital orders. There are a few choices on the market currently, but one trend called micro-fulfillment is increasingly catching companies' eyes.
Direct mail has become an important part of many digital brand's marketing budgets. Now catalogs are having a moment too -- and companies are increasingly melding the digital data they have about customers with the larger pieces of mail they send to their homes.
Everyone loves to hate on Amazon. The e-commerce juggernaut ranks low on trustworthiness, DTC brands don't want to sell on it, and even Nike is no longer going to be working with Amazon Retail.
There's a rising supply of direct-to-consumer brands eager to hand over money to agencies to help them with their Facebook marketing. In the latest edition of our Confessions series, in which we offer anonymity in exchange for candor, we speak to a former marketer who cycled through several agencies -- ultimately landing at one that focused mostly on direct-to-consumer brands -- before going freelance.
More direct-to-consumer brands are experimenting with partnership marketing, in order to further diversify their marketing spend away from Facebook and Google. Although there are inexpensive ways to test out partnership marketing, it can take a lot of trial and error to figure out which brands are actually effective to partner with.
Retail media is growing in importance. The idea of retailers turning their websites into media platforms isn’t a new one, but over the past few years, has commanded more interest and more attention from brands. For brands specifically, advertising on retail media isn’t an ad problem anymore -- it’s a business problem.
Amazon has a few new features it's testing with brands that look a lot like some Facebook programs. They all seem like ways to promote more content posted to the e-commerce platform -- and it looks like Amazon is beginning to listen to some of the needs of its partners.
When handbag brand Dagne Dover launched in 2012, its products were only available for sale through its own website. But today, shoppers can find Dagne Dover bags for sale on Nordstrom's website, in Stitch Fix boxes, in select Apple stores, as well as some Equinox gyms. While Dagne Dover started as a direct-to-consumer brand, wholesale now accounts for just under 20% of its revenue. Founder and CEO Melissa Mash wants to keep it that way.
Modern Retail surveyed 206 brands and retailers to ask what is working, and what isn't working for them on Amazon.
Retail leaders attended the Modern Retail Summit to discuss the biggest issues plaguing the industry. Topics included: customer acquisition, retaining talent, sale attribution and, of course, Amazon.
Over the past year, weighted blanket brand Gravity Products has started to partner more with brands on product collaborations in order to lessen its reliance on selling directly to consumers. Today, Gravity announced that it's partnering with DTC mattress brand Purple on a product collaboration. CEO Mike Grillo said that partnerships now make up nearly 18% of Gravity's revenue, up from 2% last year.
Brands, especially venture-backed ones, live and die by a few metrics. Customer lifetime value and retention rates are especially critical in proving to investors that their company is worthy of being valued at five times or ten times revenue.
Over the last week, there's been a bunch of movement in the online grocery space. Uber bought a grocery delivery service, and FreshDirect is reportedly considering selling itself. The overall space is in the midst of a big transition -- here's where all the players stand right now.
In a new guide for brand and agency marketers, learn the most cutting-edge measurement and attribution techniques preferred by advertisers that have successfully scaled their TV budgets.
Exclusively for Modern Retail+ members: Hear from Colin Darretta, CEO and Founder of Wellpath, on the future of direct to consumer business.Subscribe