Customer acquisition costs are going up on major platforms like Facebook, and changes to iOS make it much harder to track consumer behavior. As a result, marketers are essentially throwing marketing campaigns against the wall to see what sticks. This is according to recent Modern Retail and Glossy survey of brand and retailer professionals.
The Modern Retail Index takes a deep look at the top retailers -- from big-box stores to pharmacies to grocers -- and analyzes the different ways they cater to customers’ online needs. In the Index, we drill down on the core components of every retailer’s business -- and ways they’ve modernized digital platforms to stay relevant with customers.
As retailers try to optimize the use of their physical store footprint, they're upping their marketing efforts on Google's Local Inventory Ads program. Companies like Kohl's, Michaels, Petco and Kroger are pushing further into promoting their local inventory availability through Google search and shopping ads.
A recent Modern Retail and Glossy survey asked brands and retailers what they expected for the weeks to come, and many reported overall positive outlooks. Over half of the respondents said they expect their holiday revenue to be at least slightly up from 2020's sales. Recent earnings results underpin these expectations.
DoorDash is accelerating its plans to become a last-mile delivery intermediary for retailers. The platform is best known as a restaurant delivery platform -- one that makes money off of one-off fees -- but it's been trying to build other revenue channels to bring on more business partners.
Many retailers have been dealing with supply chain breakdowns at multiple nexus points. This is leading brands and retailers to fear they won't have enough staff to deal with these issues. New Modern Retail and Glossy research highlights some of these anxieties.
During the Modern Retail Summit held last month in Palm Springs, Modern Retail held an intimate working group with top retailers and brands. There, 13 decision-makers sat down and discussed some of the biggest issues hampering their businesses.
After decades of being known for its easy-to-clean blenders, Nutribullet is quickly expanding into the rest of the kitchen. In the past year, the company has launched several new appliances, including an air fryer, coffee maker and grain cooker, with plans to add more.
The Modern Retail Index takes a deep look at the top retailers -- from big-box stores to pharmacies to grocers -- and analyzed the different ways they cater to customers’ online needs. In the Index, we drill down on the core components of every retailer’s business -- and ways they’ve modernized digital platforms to stay relevant with customers.
Heinz is the latest in a growing line of brands to embrace live video shopping. In late October, the company worked with livestream e-commerce specialist Firework to take viewers inside its Halloween pop-up store in Santa Monica, California. The condiment giant’s adoption of shoppable live video is part of parent Kraft Heinz’s growing online marketing strategy.
Despite mainly dealing in sneakers, Foot Locker is betting on clothing to broaden its customer base after witnessing signs of growth in the category. On its second quarter earnings call, Foot Locker said its apparel business increased double-digits year-over year, driven by gains of over 20% in the men’s, women’s and kids segments.
As the supply chain’s problems have grown into a clear obstacle for many brands and retailers, that shift hasn’t been enough to drastically change the holiday promotion strategies for a majority of brands, according to new Modern Retail research.
Card game company Exploding Kittens saw sales grow 93% in 2020 and is already 50% over that in 2021. But it also faced seemingly endless supply chain headaches. At the Modern Retail Summit, its head of production, sales and logistics discussed all the curveballs thrown its way and how the brand has completely changed its back-end strategy.
When Ember launched its temperature-controlling mugs in 2015, the company thought that striking wholesale deals would be critical to building brand awareness fast, Ember svp, head of global marketing and e-commerce Jolene Abbott said at the Modern Retail Summit in Palm Springs, California this week. Six years after launching, Ember is now sold in 10,000 retail locations, including in Apple and Target stores, as well as in Starbucks coffee shops.
The retail sector has been completely upended over the past year and a half and at the Modern Retail Summit in Palm Springs, brand and retail executives came together about how they are trying to shift strategies in this new world.
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