How national retailers are working with Google on localized shopping ads

As retailers try to optimize the use of their physical store footprint, they're upping their marketing efforts on Google's Local Inventory Ads program. Companies like Kohl's, Michaels, Petco and Kroger are pushing further into promoting their local inventory availability through Google search and shopping ads.

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Modern Retail Awards
Sep 9, 2022

Recognizing the companies and campaigns modernizing retail in the digital age.