Plus

Modern Retail Research: Brands are holding back on back-to-school sales

School is back in session, but the marketing landscape is shifting. Now, many brands are forgoing the opportunity to offer up big promotions around their school-perfect product categories. However, many have returned to investing in back-to-school campaigns to get in front of those in shopping mode.

By

Latest Stories

Modern Retail Awards
Sep 9, 2022

Recognizing the companies and campaigns modernizing retail in the digital age.

REMIND ME