With a Halloween livestream, Heinz is testing out shoppable video

Heinz is the latest in a growing line of brands to embrace live video shopping. In late October, the company worked with livestream e-commerce specialist Firework to take viewers inside its Halloween pop-up store in Santa Monica, California. The condiment giant’s adoption of shoppable live video is part of parent Kraft Heinz’s growing online marketing strategy.

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Sep 9, 2022

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