‘DTC is running cover’: Inside Farmer’s Fridge’s omnichannel pivot

Farmer's Fridge makes fresh salads in plastic bottles that used to be distributed via push-button machines in highly-trafficked areas -- like airports or hospitals. Its model was essentially business-to-business. When the pandemic hit, the company was forced to build out a direct-to-consumer sales channel -- and fast.

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Modern Retail Summit
Oct 12–Oct 14, 2021

At the Modern Retail Summit, retail marketers will discuss everything from the Amazon effect to new infrastructure to the shift in the direct-to-consumer world.

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