Modern Retail Research: More DTC brands upped their marketing budgets in 2021 than saw direct revenue gains

New research showcases the changing marketing landscape, as well as revenue expectations. In a recent survey, Modern Retail and Glossy asked 88 self-described direct brands to both look back and look forward. Their answers paint a telling portrait of the DTC ecosystem

Latest Stories

Modern Retail Awards
Sep 9, 2022

Recognizing the companies and campaigns modernizing retail in the digital age.