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‘It lost its consumer’: 4 takeaways from Forever 21’s bankruptcy filing

Many malls in the U.S. are about to lose yet another brick-and-mortar tenant, as Forever 21 filed for bankruptcy earlier this week. Forever 21's bankruptcy filing has prompted discussion about whether or not fast-fashion is dying, or just evolving. But there are some lessons that every retailer would be wise to take away from Forever 21's bankruptcy filing.

Latest Stories

  • SEP 25, 2019

    Legacy retailers are creating roles to unify e-commerce and physical stores

    Nordstrom just promoted its head of digital to COO. This is the first time the retailer has ever hired for such a role -- and could be an indicator of more legacy businesses seeking out top strategic talent to more seamlessly mesh organizational objectives.

  • SEP 20, 2019

    How Instagram became the new mall

    Instagram’s version of the mall, then, is a reflection of the brand’s currency in culture, from a community perspective as well as how aggressively it’s pushing its way into the narrative with paid posts.

  • SEP 20, 2019

    Explainer: What retailers need to know about building multi-touch attribution models

    Multi-touch attribution has become the attribution method of choice for brands, especially direct-to-consumer ones,  once they start advertising on more channels than just Facebook and Google. But switching to a multi-touch attribution model isn't as simple of a switch as transitioning from one software vendor to another. It is often a months-long project, that requires close communication between a brand's marketing and data science teams.

  • SEP 17, 2019

    ‘We try to figure things out for the greater good of the industry’: The rise of the DTC bro

    There's a growing group of business evangelists online who love to wax philosophic about DTC brands. But it's not only a pocket of Twitter, but a thriving social network of entrepreneurs, VCs and consultants. But does it run the risk of becoming too much of a clique?

  • SEP 17, 2019

    With American Dream, the American mall attempts a comeback

    As shopping moves online and staple retailers increasingly close their doors, developers have been working to revive the draw of the mall. An audacious attempt to reinvigorate the American mall is taking shape in the dreary swamplands of East Rutherford, just outside New York City.

  • SEP 13, 2019

    ‘It’s almost like a treasure hunt’: Inside the world of paid Amazon reviews

    Amazon’s got a thriving market for fake reviews. This black market lives mostly in chat and social platforms; Facebook is where it really thrives.

  • SEP 12, 2019

    Explainer: How California’s Consumer Privacy Act will affect retailers

  • SEP 11, 2019

    DTCs are facing a copycat problem

    As DTC brands grow, they face the issue of copycats encroaching on their space. This is increasingly becoming an issue founders are being forced to reckon with. The latest example is Ro, which noticed that competitor Hims had a UX almost identical to its own.

  • SEP 06, 2019

    Explainer: How retail brands are building fractional attribution models

    Attribution has been a sore spot for brands, especially those that are diversifying their marketing mixes, for years. There are many different methods to figuring out attribution. One that's increasingly popular is "fractional attribution." And for so-called DTC brands, who are now diversifying their ad spend beyond Facebook and Google, they're more likely to allocate their marketing dollars based on a fractional attribution model instead of last-click or click-based attribution model.

  • SEP 03, 2019

    Maveron co-founder Dan Levitan’s VC playbook for identifying brands that can scale

    When Dan Levitan, along with former Starbucks CEO Howard Schultz, launched consumer-focused venture capital fund Maveron in 1998, the pair decided on eBay as their first investment. Maveron's thesis was that technology was going to play a bigger role consumers' lives and how they buy products. At the time, that meant getting in early on marketplace startups, where customers could for the first time buy from a wide selection of products online. Today, it means that brands are able to go from "obscurity to ubiquity" in an unprecedented amount of time, thanks in large parts to investments in digital media like Facebook and Google. 

  • AUG 30, 2019

    Six months in, Target’s third-party marketplace has added few new sellers

    In February, Target announced that it was launching a third-party marketplace called Target+ to grow its online assortment in areas like home, toys, electronics and sporting goods. At the time, Target's chief marketing and digital officer Rick Gomez said in a blog post that the marketplace was "in its earliest stages," and that Target would keep the program invite-only to focus on building curated assortment. Still, six months later, the amount of products available through Target+ remains limited.

  • AUG 29, 2019

    Explainer: From CAC to AOV, what DTC’s hottest buzzwords really mean

    As direct-to-consumer brands have come to dominate the new retail landscape, they've also brought with them a new set of vocabulary. Many of these terms -- CAC, LTV, AOV -- are important for any retail company, regardless of whether or not they sell directly through their website or not. But they've become increasingly important to DTC companies, particularly the ones who have taken on venture capital funding.

  • NOV 13, 2019
    Sponsored

    Evaluating Essential KPIs of Retail Media Success

    Retail media is rich with data that the right team of analysts and strategists can help you unpack to better understand how your investment at retail is driving bottom lines. One metric doesn’t fit all; in fact, a combination of KPIs might be necessary to fully grasp sales success.

Amazon Strategies
Jan 28–Jan 29, 2020

Join us at Amazon Strategies, where we’ll hear from brands successfully selling on Amazon, as well as leaders from agencies and consultancies that work with these retailers.

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