Subscription services allow for retailers to build a recurring revenue model at a time when many of them are trying to fend off digitally native competitors.
Amazon announced yesterday that it's shutting down all of its pop-up stores, as its brick-and-mortar strategy continues to evolve.
Advertising products sold through AmazonFresh may drive up sales for food and CPG brands, though not necessarily on Amazon.
Clumsy hyper-targeting hits consumers with the creep-factor. Hyper-personalization is different, incorporating factors like timing and frequency to create an ad experience that's actually welcome. Download the guide to learn more.
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