A March 2022 Glossy and Modern Retail survey of 117 brands found that channels like TV, out-of-home marketing and events are all falling out of favor.
The pandemic-driven shopping habits growing alongside retail thefts have made the use of RFID increasingly important. Retailers like Walmart and Nordstrom are now requiring suppliers to use RFID tags. Here's our guide about how companies are using the technology.
New research showcases the changing marketing landscape, as well as revenue expectations. In a recent survey, Modern Retail and Glossy asked 88 self-described direct brands to both look back and look forward. Their answers paint a telling portrait of the DTC ecosystem
Over the past few years, a number of companies ranging from e-commerce consumer brands to fast food chains have built out first-party data hubs. Now, with continuously changing privacy laws, some marketers are suggesting a move to zero-party data, which refers to entirely volunteered user information.
While Facebook advertising was heavily reliant on cross-application user data to target users with relevant ads, Reddit instead offers brands paid placements inside self-segregated user communities or subreddits. In turn, over the past year, brands like Ulta and MeUndies have increased their investments in paid placements on the Reddit, while Reddit has invested heavily in staffing and expanding its advertising arm.
Over the past few years, many brands have build out loyalty programs in hopes of collecting more first-party or zero-party data. Asics is the latest brand trying to get a more granular sense of who its customer base is by testing out a variety of surveys, quizzes, browsing features and pop-ups.
At first sight, the audiences of QVC and TikTok seem nothing alike. But body care brand Curie argues that both channels' cohorts love one thing: visually engaging products. Founder and CEO Sarah Moret explained that using the two channels in combination has helped the company drive 60% of its sales in 2021.
tates together virtually to discuss the issues of the moment, from data and diversity to TikTok, the metaverse, and the challenge of rallying remote teams. We’ve picked out some of the themes that our guests brought up repeatedly throughout the summit, including their thoughts on how their brands will improve in 2022.
Apple’s iOS14 privacy updates have made traditional social media advertising harder. As a result social media platforms like Pinterest and Snap are investing in in-house measurement tools, AR/VR and features to appeal to creators versus brands.
For rotating showroom retailer Showfields, attracting new and young brands is key to keeping merchandise fresh. The company, which charges brands to display their merchandise at its locations, has been pitching startups on its social reach and store traffic.
In this report, Modern Retail provides an overview of how the biggest players in the CPG food and beverage industry fared financially over the past two years. It also analyzes how these retail behemoths pivoted their product roll-out and marketing strategies as a result of pandemic-induced pressures.
In recent years, connected TV has been a growing advertising channel for startup and digitally native brands. That trend is continuing as more companies steer away from relying on social ad spend, particularly on unreliable channels like Facebook and Instagram.
In the past year, 15-minute grocery delivery has taken over major urban markets like New York City, Miami and Chicago. This coverage area has presented yet another marketing and sales channel for young CPG brands looking to gain consumer data and new customer acquisition.
While many brands and retailers saw big gains in 2021, they also faced newfound challenges brought on by the coronavirus. Looking back at recent research gives a sense for some of the pitfalls retailers are likely to face in the months to come. Here are three persistent issues facing retailers, illuminated by recent Modern Retail+ surveys.
The Modern Retail Index takes a deep look at the top retailers -- from big-box stores to pharmacies to grocers -- and analyzes the different ways they cater to customers’ online needs. In the Index, we drill down on the core components of every retailer’s business -- and ways they’ve modernized digital platforms to stay relevant with customers.
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