Thorne’s chief growth officer, Mary Beech, explained in a conversation at the Modern Retail Marketing Summit how the company has moved to a full-funnel marketing approach with new storytelling, channels and AI tools.
Brands like Hint Water, Every Man Jack and Raw Sugar Living are redoing their packaging to draw in and retain new customers.
At the Modern Retail Marketing Summit in Huntington Beach, California, ThredUp’s SVP and head of marketing, Kristen Brophy, spoke about the company’s approach to customer acquisition and, specifically, how ThredUp is trying to improve its forecasting with the help of AI.
Overall, agencies’ top concerns this year are client spending and the effects of AI. Thirty-eight percent of agency professionals anticipated that the biggest challenge the agency industry will face in 2026 is reduced client budgets, while 38% said the same about the effects of AI. That’s according to a Modern Retail+ Research survey conducted in the fourth quarter of 2025 among 62 agency professionals.