Amazon’s Prime Day sale looked a little more like a Costco run this year, as shoppers stocked up on essentials. Here’s what shopper behavior during the event could mean for Black Friday this year.

Measuring how often your company gets recommended by AI engines — and, subsequently, how often those recommendations lead to website visits and sales — is starting to become a bigger topic of discussion for brand executives.

Average household spending so far during Prime Day is down 16% from the same point last year, data from Numerator shows.