Stanley 1913’s Quencher tumbler became the “it” product of the early 2020s. Now, the company wants to prove it’s more than a viral water bottle, through various expansions.

Amazon is starting to sell the technology behind its AI shopping assistant to other retailers, as the e-commerce giant looks to become a bigger player in the fast-growing market for AI-powered shopping tools.

Everlane founder Michael Preysman is teasing a new brand after the Shein sale, but he’s not the first DTC founder to attempt a second act. We look between the lines at what’s driving all of these serial entrepreneurs.